Self actualisation

In a recent conversation with Roger Lawrence, we talked about being more effective when under pressure.


One argument is if working effectively and when at the top of Maslow's hierarchy of needs, self actualisation can help.

People that have reached self actualisation are characterized by certain behaviours such as

  • They embrace reality and facts rather than denying truth.
  • They are spontaneous.
  • They are interested in solving problems which may include personal problems or the emotional conflicts of others.
  • They are accepting of themselves and others and lack prejudice.

In a recent interview at MixO8 with Guy Kawaski Steve Ballmer, when asked why he keeps doing his job, he says he's driven by three things. Great products, great people and the challenges of the industry.

In doing so, Roger pointed out to me, he addresses the hierarchy of needs of three key audiences:

  • Customer
  • Staff
  • Shareholders

It's fairly impressive to be able to synthesize large concepts and boil it down to key concepts that your audience implicitly understands. It's also impressive to see genuine passion!