The Boyer Lectures - Brands and Dead Trees

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Like Ted I have largely missed these insightful talks. Were it not for a recent road-trip I would have missed the Boyer Lectures as recorded by ABC Radio.

The lecture I found riveting was The future of newspapers: moving beyond dead trees by Rupert Murdoch. As I vaguely remember some of the events it was quite interesting perspective. I did like the notion, much like Scott Bedbury's book "A new brand world" that the future of newspapers depends on brand and customer loyalty.