Gmail recipes

I have a gmail account that I rarely use, but will from time to time to test out various email stuff (OOF messages for my customers, etc.).  I've noticed they have recipes listed right above the input window.  While clearing out my "spam" folder I got a bunch of Spam(tm) recipes:


Given Hormel has gone to lengths to seaparte themselves from little 's' spam, I wonder how happy this makes them. 

FWIW - None of the recipes sounded good.