Laptop Hunters and Apple
I have to confess that I never got to see any of the advertisements that Microsoft has been running (I saw a couple on YouTube out of curiosity, but never on TV) where they give something like $1500 to a person and tell them to buy the best computer that they can with that money. The adverts take a dig at the colossal prices that Apple charges (dubbed the ‘Apple Tax’) for their computers because basically you can’t get an Apple computer for that same amount of money, but you can get a computer running Windows (and be a far better buy in my opinion).
Well, it seems that the advertisements irritated Apple somewhat because someone in their legal department called Microsoft complaining about them only two weeks after they started running. Basically they asked Microsoft to stop running the ads because they were no longer true, they had lowered their prices. All $100 of it…
Kevin Turner, who received the call, said:
"Two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business."
If you don’t believe me, read it here: http://www.microsoft.com/presspass/exec/elop/07-15-09WPC2009.mspx