Spreading the word about Silverlight to BANDT

I spoke to Noelle Waugh from B & T today. It was the first time I had spoken to anyone from B & T.

The topic of the day was Silverlight. (I guess Noelle doesn't read  blogs and hasn't seen the countless posts about this - Josh Gliddon sees some Silverlight, wow - everyone wants to talk to me again, Introducing Microsoft SilverlightOut with WPFE in with Microsoft Silverlight. This has just been announced!, Silverlight - The next generation web experiences").

Noelle was coming from the angle of what Silverlight means for advertisers, interactive agencies, online content and digital advertising. It was such a perfect change to tell her all about ReMix (still places available - register now)

Some of the questions included:

  • Can you talk me through how Silverlight could revolutionise online content and how it helps advertisers to extend what they do?
  • Can you go into detail on how it differs from Flash in terms of delivering a rich experience?
  • So developers can apply their existing skills?
  • Is this the first time Microsoft has moved into this space?
  • What are your views on the impact this will have on advertisers?
  • So are you looking to expand the services available through Silverlight now?
  • What do you expect the uptake and interest to be locally?
  • Would you agree that Silverlight is a more advanced rich experience compared to Flash?
  • How would you describe Silverlight?

These were good questions and I think I did an OK job at answering them all.

I also got to mention PopFly, since it's now 'out there'.

Microsoft Popfly

All in all, it was a nice little chat and I look forward to seeing the story come out.

Technorati tags: B&T, Silverlight, Popfly, auremix07, Mix07, Australia

[ Current Listening to : I'm Like A Lawyer With The Way by Fall Out Boy from Infinity On High ]