Inspiration As A Strategy
As you may have heard, Forbes magazine published their America's Top 25 Most Inspiring Companies last week, and Microsoft was awarded the #1 spot. Pretty cool.
Also interesting was this statement "This survey highlights the fact that when a company embarks on an inspiring mission, it’s employees become inspired by their work and that makes for an inspiring customer experience every time.” I hadn't thought of 'inspiration' as a strategy, or strategic theme for the strategic planning experts out there. Hm, fascinating.
America's Top 25 Most Inspiring Companies:
- Johnson & Johnson
- Toms Shoes
Here's a link to the Forbes article announcing their findings: http://www.forbes.com/sites/jacquelynsmith/2013/10/01/americas-most-inspiring-companies-2013/