NOW AVAILABLE: Microsoft Dynamics CRM 4.0 Adapter (Integration Tool) for Microsoft Dynamics GP 10.0 Case Study

Health Supplement Maker Gains 25 Percent Faster Service, Reduces Development Costs




Food and Beverage Industry

Products & Technologies:

  • Solutions
    • Microsoft Dynamics CRM Adapter for Microsoft Dynamics GP
  • Microsoft Dynamics
    • Microsoft Dynamics GP
    • Microsoft Dynamics CRM


BSN, a leading manufacturer of health and fitness supplements, needed a way to merge sales order and customer contact information from Microsoft Dynamics CRM with order and invoice data in Microsoft Dynamics GP. For several years, the company used a proprietary integration tool to move data between the two systems. However, this tool did not always enable the efficient integration of various fields between the two databases, requiring BSN staff to rely on manual data entry. After learning about the Microsoft Dynamics CRM Adapter for Microsoft Dynamics GP, BSN opted to install the integration tool, completing the process in a matter of hours. Now, the company has accelerated customer service delivery by 25 percent, reduced development costs, and gained greater IT self-sufficiency while maximizing the return on its technology investment.


Internal: http://mscomapps/gcrpinternal/Case_Study_Detail.aspx?casestudyid=4000006479