Competing Against a Community?

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From Sun’s Jonathan Schwartz

As will become more obvious by the day, you can compete against a product, but it's close to impossible to compete against a community.

It's no coincidence that as we enter our most aggressive product cycle ever, an understanding of ecology, ecosystems and community development will once again be at the core of our strategy.

https://blogs.sun.com/roller/page/jonathan/20050528#random_cool_things