Wait, does All Things D / BoomTown actually agree with Microsoft on Software-plus-services?

  • 2 minutes to read

Did I just hear Kara Swisher from All Things Digital’s BoomTown blog let it slip that she agrees with Microsoft on “Software-plus-services”?  Smile  

Kara interviewed Stephen Elop, President of Microsoft’s Business Division, about 10 days back and asked him about his view on innovation and trends in the industry.  See interview below (the Software-plus-services stuff starts about 1:45 in). 

I think Kara works hard to be neutral and balanced in her reporting, and this interview is a good example of that.  As she discloses on BoomTown, she’s also married to a Google VP, and I’ve never known Kara to go easy on Microsoft.  So getting validation from Kara on Software-plus-services (albeit with a subtle poke at Microsoft for coining the new term) is noteworthy.  

By the way, Software-plus-services also shows up in a session title at Interop Las Vegas this May.  Is the concept starting to get some recognition as a distinct and valuable evolution from “pure-play” SaaS?

If you’re not familiar with the Software-plus-services term, it’s first and foremost an evolutionary industry trend to marry the best of rich experiences in software with services from the cloud.  Elop does a nice job explaining it in the video (at Kara’s request), and gives examples of the Facebook iPhone app, Amazon Kindle, and Google Chrome (which is both a browser and a delivery vehicle for Google-made rich client software).

Internally at Microsoft, Software-plus-services is also a strategy to lead the industry at enabling amazing experiences that bring together the best of software in the cloud, on servers, and across a wide array of “edge” devices – PCs, phones, cars, and more. 

You can learn more about Software-plus-services here.

Enjoy the video!

Technorati Tags: BoomTown,All Things D,software-plus-services