Chicago: Empowering Women’s Brilliance

Directions Training recognized the need for technology and training resources in the small business community and in response has launched Empowering Women’s Brilliance, a local initiative aimed to accelerate the growth of local women owned technology startups. The city of Chicago’s commitment for driving awareness around the importance of technology offers a fitting backdrop for Directions Training’s Empowering Brilliance initiative. The initiative was developed to drive community awareness around the importance of technology and to give women owned technology startup businesses the resources and support they require to build a successful business.

The program targets early stage software startups, with resources including access to Microsoft software and development tools with no upfront costs. The program will also provide access to technical support, mentor programs, marketing visibility and technology training through network partners chartered with advancing entrepreneurialism.  

Empowering Women's Brilliance

Join Directions Training, Macy's and the Microsoft DPE team as we launch Empowering Women’s Brilliance.   This local initiative was designed to help promote and celebrate women in technology by helping them accelerate the success of their early stage startups, providing:

  • Software - Development tools and production licenses with NO upfront costs

  • Support - Resources and Community support from over 300 network and hosting partners and Professional technical support from Microsoft

  • Visibility - Profile and Promotion on the BizSpark Database


To register for the Macy’s Launch  event on 11-17 or for additional program details please contact Jessica Burnett at or 630.590.6573 or on-line at


Macy's NARCISSUS 7th Floor
111 North State Street
Chicago, IL 60602
When: November 17, 2009; 4pm - 8pm (CST)
Cost: FREE!


Registration & Reception: 4:00pm – 4:45pm
Event Kick-Off: Norma Reyes, City of Chicago Commissioner of Business Affairs, 4:30 – 4:45pm
Welcome: Alita Larkin, Microsoft Midwest Depth Territory Manager, 5pm – 5:15pm
The Program , Introduction to BizSpark Program: DPE Team, 5:15 – 5:45
Next Steps (Enrollment , The Load Fest, The Training & The Board): Directions Training, 5:45 – 6:15pm
Reception & Activities: BizSpark Program Registration, 1 Minute Make Over, Head Shots, How to Dress for Success Fashion Show, Video Testimonials...and more!, 6:15 – 8:00pm