Navic Networks to Microsoft: Will Television Ever Be the Same?
Interesting post from TVBoard.
There are many in the media industry who assume that the operators will not work with Microsoft. But the truth is the cable guys have never shied away from Microsoft and would probably embrace them on the advertising front. Even on the technology side, were they sufficiently motivated to move away from RF and onto an IP platform, Microsoft would win more than a few converts. The U-verse platform from AT&T is an example of what Microsoft can do. It is very compelling.
Will TV ever be the same? Doubt it.