Announcing first ISV Cafe event: join and get your free copy of Forza Motorsport 4

It looks like my colleagues are a fan of some gaming. Join them for the first ISV Café and spend an interesting evening on Dec 6th around Windows Phone Mango, SQL Server 2012, business sessions and partner cases. Full information follows below.


Don’t miss the opportunity to be part of the very first edition of ISV Café, where networking meets Microsoft technology in a thrilling Forza Motorsport atmosphere. The event will take place at the beautiful ‘Espace Del Goutte’ , located in Ophain near Brussels.

In the presence of Joe Wilson, Sr. Director of the Developer and Platform Group at Microsoft Western Europe , we race through a series of 15’ sessions, providing you a mix of business and technology topics.  Joe will kickoff the event and talk about the value of the ISV-Microsoft relationship.

For the technology-minded, we first take a look at Windows Phone 7 ‘Mango’ : what’s new and what are the opportunities for ISVs.  In addition, we give you an overview of the next version of our data platform, SQL Server 2012 and highlight the licensing changes.

But also for those interested in the business perspective, there is plenty to look out for. We first have a great session on how to enter the SaaS business: how does this impact your business model, financials, licensing, etc.  In a second session, Tri-Vizor presents their experiences in building a business in the cloud, resulting in winning the Supply Chain Partner Award!

Of course as you all know, we never forget about the fun part here at Microsoft, closing everything off with a drink, where you’ll have the opportunity to network with other ISVs and the Microsoft ISV team.

On top of that, the first 50 to race towards that registration button get a free copy of Forza Motorsport 4 on Xbox 360! So don’t hesitate and register immediately.


Practical Details


Date: December 6, 2011 15:00 – 18:00
Location: Espace Del Goutte Rue de Bois-Seigneur-Isaac 40 1421 Ophain


15:00 – 15:30


15:30 – 15:50

Key note: The value of the ISV-Microsoft relationship Joe Wilson,Sr. Director of the Developer and Platform Group at Microsoft Western Europe

15:50 – 16:05

Windows Phone 7 ‘Mango’ David Hernie, Developer & Platform Evangelist / Jeroen Van Hees, Mobile Business Group Lead

16:05 – 16:20


16:20 – 16:35

Introduction to SQL Server 2012 Christophe Van Mollekot, ISV Partner Account Manager

16:35 – 16:50

Partner Azure case: Tri-Vizor “Supply chain award winner” Alex Van Breedam

16:50 – 17:05

Starting up SaaS business: knowledge, practice sharing Ben Piquard, Director Microsoft Innovation Center asbl


Closing drink