Apple iPod turns to Religion. Enter iBelieve.
I remember an article I read years ago on Wired about Apple being a religion!
"Umberto Eco, the Italian semiologist, once famously compared Macs and PCs to the two main branches of the Christian faith: Catholics and Protestants.
The Mac is Catholic, he wrote in his back-page column of the Italian news weekly, Espresso, in September 1994. It is "cheerful, friendly, conciliatory, it tells the faithful how they must proceed step by step to reach -- if not the Kingdom of Heaven -- the moment in which their document is printed."
For many Mac people, I think (the Mac community) has a religious feeling to it," said psychologist David Levine, a self-confessed Mac nut. "For a lot of people who are not comfortable with religion, it provides a community and a common heritage. I think Mac users have a certain common way of thinking, a way of doing things, a certain mindset.
"People say they are a Buddhist or a Catholic," he added. "We say we're Mac users, and that means we have similar values." "
It was the Mac then. It is the iPod Now. Enter iBelieve - to mesh technology with faith and I am not even kidding :)
They even have a quote from the Book of Jobs!! Thanx to Business2.0Blog for this info :)