"Black Magic" WOMMA: Word of Mouth Marketing Association
Maybe ppl already knew about WOMMA but there is an association for word-of-mouth marketing out there. And it has an interesting support cast of advisors with profs from some good schools (I was going to see TOP schools - but did not find anyone from Tepper there - so I rephrased that - :-) ).
I am planning on keeping an eye on WOMMA - so should others who think big about Word of Mouth marketing and Blogging for other news...
And while on that, there is a Word of Mouth Basic Training Conference, to be held on January 19-20 at Disney's Coronado Springs Resort in Orlando, Florida. "This is the first-ever event designed to teach marketers how to use word of mouth marketing techniques effectively and ethically" - so is the Buzzword.
I am not sure if I can get to go there (chances -are NO!), but I sure am going to try. It should be an interesting event. Pioneer events are always fun.