PulpFiction parody sells MacDonald burgers in Israel!


Some of the fun to be had in Marketing a product internationally is to embrace the diversity and the local cultural intricacies. Its even more fun if something universal is localized. PulpFiction for instance is one my all-time favourite movies..... And McDonalds has an PulpFiction parody to sell one of their burgers - the McShoarma in Isreal (see ad inset). The video is here.

Absolutely cracker of an ad.

Ivan joseph recently blogged about the diversity in our group.Without an Isreali on our team I had no one to check out the cultural intricacies in this ad with - but Bunny writes about it in detail here.

Thanx to BoingBoing for the initial clue to this!