Are you learning? Analyzing using Microsoft Social Listening
In yesterdays blog post "Are You Listening" I talked about how to set up Search Topics in Microsoft Social Listening to listen in on the social networks.
Now that I have my searches in place I can start analyzing and learning.
Say I want to learn whats going on with Dynamics CRM. I can ask myself questions like
- Which channels and languages are active, trending, have what share of voice
- Whats the sentiment right now
- What are specific, significant authors saying
To start investigating I bring up the home view (see below) - simply by clicking the House icon in the navigation bar.
In this view I see an aggregation graphic of all my search topics, languages, buzz, I see that the orange bar (blogs) and the turquoise bar (Twitter) are equal in size (same amount of posts), I see that English is the dominant language etc.
To drill into the seach topic "Dynamics CRM" I click the search term in the graphic (see below)
The Overview opens (see below) and I get a lot of valuable information divided into sections
- Analytics summary
- how many posts my seach topic has picked up the last week,
- the trend
- share of voice and
- I see ie. close to 1,500 posts and good sentiments
- Volume history
- chart showing the number of post in my time frame (one week)
- I see that posts peaked between march 13 and 14
- Sources summary
- number of posts per source and their trend
- I see the majority of posts are on Twitter
- Sources share of voice by languagein procentage per language
- I see ie that in French and German almost no other posts than tweets
In case I want to see how the Sources share of voice by language in procentage per language would look like if I take the dominant Twitter out for a moment, I can simply click the Twitter legend to deselect Twitter. I see that in French there are posts originating from Youtube and Blogs, whilst in the other languages its from Blogs and Facebook
If I click the Twitter part of the English column (Fig 3) I can drill into details about the english Twitter posts resulting from my search topic Dynamics CRM last week (see below).
I see close to a 1,000 posts, from a little more than 600 authors, and sentiments are mostly neutral (grey color in donut char) and a little positive, and a peak of 200 posts march 14th.
To learn more about what the tweets are actually saying I can click eg the "post" icon (Fig 5), and on the resulting list of posts (see below) I can apply additional filters, eg for Sentiment=Postive and Reach=5 (significant author)
The green part of the above tweets are what Microsoft Social Listening has interpreted as positive, and the yellow part is the seach topics. I can now read the posts and learn what makes the authors feel good about Dynamics CRM, just like I do :-)