Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

Blog Moved...

This is my final post on this blog. Please update your browsers to this link And your RSS readers...

Author: MSDN Archive Date: 04/23/2008

Rise of the Social Media Aggregators...

Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media...

Author: MSDN Archive Date: 04/17/2008

Brands Worth a Weekend...idea re-blogged

Let me admit upfront. This isn't my idea at all. I'm lifting it wholesale from Virginia Miracle of...

Author: MSDN Archive Date: 04/16/2008

Price vs. Quality Perception...

Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always...

Author: MSDN Archive Date: 04/14/2008

Can Your Brand Survive the Hit?

Let's assume for a minute that you are trying to build a unique 'global micro-brand.' You know that...

Author: MSDN Archive Date: 04/10/2008

Transparency in the Ad Market

If you are buying advertising, how do you know you are getting "a good deal?" There's no market...

Author: MSDN Archive Date: 04/08/2008

Laying down the gauntlet...GOOG v. MSFT

It's been a few years since I read Sun Tzu's the Art of War, but Google's announcement yesterday of...

Author: MSDN Archive Date: 04/08/2008

What are you saying on Twitter?

Make yourself a Tweetcloud (here's mine). Good chance to take a look at HOW you are communicating...

Author: MSDN Archive Date: 04/07/2008

Hypnotic Writing...

If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a...

Author: MSDN Archive Date: 04/05/2008

Here's a Story about a CRM product...

Which comes first? The story or the work? The story or the product? Seth Godin raised this...

Author: MSDN Archive Date: 04/04/2008

If it's happening to Hillary, it can happen to anybody.

If we've said it once, we've said it a thousand times, no company, no individual can "control the...

Author: MSDN Archive Date: 04/03/2008

The Best Time to Look for a Job....

is of course, when you have a job. And, the best time to "work your network" is when you don't...

Author: MSDN Archive Date: 04/03/2008

Comic Relief: Building your brand through word of mouth...

Call out to my cuz, Ben, for this one.

Author: MSDN Archive Date: 04/03/2008

A Social Media Go-To Market Strategy...

Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's...

Author: MSDN Archive Date: 04/02/2008

Building Credibility...

Few things build a person's credibility with me faster than honest feedback. Met Bill from Neudesic...

Author: MSDN Archive Date: 04/01/2008

Being a Social Network "Friend"

Veronica Kennedy is getting married in October. For the past 2 months, I've followed the wedding...

Author: MSDN Archive Date: 04/01/2008

Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more...

Author: MSDN Archive Date: 03/27/2008

Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well...

Author: MSDN Archive Date: 03/26/2008

Book Review: Brazen Careerist

At first I thought, "another self-help book by a would-be know-it-all." I'd read Penelope...

Author: MSDN Archive Date: 03/26/2008

Blogging is a retail business...

The appeal of blogs to a corporation is the ability for an individual to effectively scale his...

Author: MSDN Archive Date: 03/26/2008

How I measure blog success...

More than one person (Ben Gordon and Mike Fox, for starters) have asked the question of how I...

Author: MSDN Archive Date: 03/23/2008

Recommendations as Relationship Builders...

There's a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they...

Author: MSDN Archive Date: 03/23/2008

Facebook as Outlook Killer?

If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But,...

Author: MSDN Archive Date: 03/21/2008

Book: Business Intelligence-the Savvy Manager's Guide

If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart...

Author: MSDN Archive Date: 03/20/2008

Get Rich by Blogging...

Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you....

Author: MSDN Archive Date: 03/20/2008

Is Your Setup Virtual-Enabled?

One of the smartest things I've done in my home PC setup was to install Virtual PC (also a version...

Author: MSDN Archive Date: 03/19/2008

Just because you can, doesn't mean you should

By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo...

Author: MSDN Archive Date: 03/18/2008

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy, when the headline of my blog posts...

Author: MSDN Archive Date: 03/17/2008

Go Green, Get Green

   Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've...

Author: MSDN Archive Date: 03/16/2008

What makes a good status update?

I know I said that the purpose of a status update is to stimulate conversation, but, I am going to...

Author: MSDN Archive Date: 03/15/2008

What $150 million buys you...

At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at...

Author: MSDN Archive Date: 03/14/2008

Go Where They Are...Touching Your Social Networks...

In a simpler time, I had everything about my contacts in Outlook. My strategy is simple. At a...

Author: MSDN Archive Date: 03/13/2008

A Customer with a Megaphone...

Community marketing in a nutshell: Find the people who are naturally interested in your...

Author: MSDN Archive Date: 03/12/2008

Stimulate Conversation through Content Syndication...

Once you have your status syndicated across multiple social networks, the next thing is to have your...

Author: MSDN Archive Date: 03/11/2008

Outlook/Twitter/Facebook...Starting a Conversation

I'll throw out there that the purpose of a status update is to: stimulate conversation... If you can...

Author: MSDN Archive Date: 03/10/2008

The Attendee Experience...

When planning an in-person marketing event, the first thing I do is put together an "Experience...

Author: MSDN Archive Date: 03/10/2008

New RSS Feed...

I would be honored if you subscribed to the new RSS feed for Igniting the Revolution. Why is it...

Author: MSDN Archive Date: 03/07/2008

Front Page of the New York Times...

My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the...

Author: MSDN Archive Date: 03/06/2008

Advice Needed: Should I Stay or Should I Go Now?

Ok, not me, but my blog. And I need your advice, please The question: what are the pros/cons of...

Author: MSDN Archive Date: 03/05/2008

Petty Guidelines for Leaving a Voicemail...

Here are my guidelines. It'll help you build your relationships. Don't drone on REPEAT your phone...

Author: MSDN Archive Date: 03/04/2008

There is no "social networking for business"

I've had a few people ask me to blog on "social networking for business." Thought about this for a...

Author: MSDN Archive Date: 03/03/2008

The 6 Billion Channel Universe...

People often say something to the effect of "networks are dead, we're in a billion channel world...

Author: MSDN Archive Date: 03/03/2008

Commercial for Jabra

Ok,this isn't really a commercial. You can't buy endorsements on this blog. I value my rep too much....

Author: MSDN Archive Date: 02/27/2008

Getting their Mojo back...

Much has been made around the blogosphere about Starbucks shutting down for 3 hours yesterday....

Author: MSDN Archive Date: 02/27/2008

I am the Absent Blogger...

A few loyal readers (yes, I feel loved) have asked about my blogging whereabouts... Answer: My wife...

Author: MSDN Archive Date: 02/25/2008

Book Review: I Didn't See It Coming...

Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up...

Author: MSDN Archive Date: 02/10/2008

On Social Networking and Social Lubricants...

If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to...

Author: MSDN Archive Date: 02/07/2008

Marketing on One Foot...

There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one...

Author: MSDN Archive Date: 02/01/2008

MS con call warm-up routine...

If you've ever been on a Microsoft con call, this will sound familiar...enjoy.

Author: MSDN Archive Date: 01/30/2008

The Long Tail and Branding...

The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world....

Author: MSDN Archive Date: 01/27/2008

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