Aligning Your Salesforce Behind an Event

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Jeff Meeks and DocuTech have an event scheduled for May 17th. I pinged him yesterday to see how the registration was going (I knew, of course, but wanted him to focus :-).

Got a VERY interesting response to their approach:

 Yes, the registration numbers are currently not what I want for the final tally. No worries however, my CEO has an interesting method for motivating our Sales personnel to up their recruiting numbers. They will be charged a portion of the event costs where their recruiting investments generate customer registration numbers below their targeted numbers.

How's that for getting everyone on the same page?