Event Execution Excellence...
About a week ago, I posted on how incredible Infotec was in driving demand for their event. And they delivered, big time!
Over 138 people attended and a whopping 94% of the people who registered more than 3 weeks out showed up! A tremendous conversion rate. We've talked A LOT about The Long Runway and I asked Ann Perry how they did it.
She summed it up as follows:
We'll send email blast about give-aways that will be provided . . . or Did you know in VISTA you are able to . . . .Learn how, at the presentation on xxxx. See you then. Quick, but keeps the date fresh.
They take the No Lead Left Behind mantra seriously...even for anyone who just says "I'll be there."
Nice work, Infotec!