Keeping it simple...
Rebecca Patterson of ASAP Software has got it right.
In 90 minutes, she got three brand new prospects to agree to meet her at the upcoming Syngergy event in Alexandria.
Her message was straightforward and simple.
"You have a free chance to learn about Windows Vista and Office 2007, why not seize it? I'll meet you there."
Sometimes we overcomplicate things in the marketing world. Almost everyone uses Windows and Office and almost everyone is going to be at least curious about what it will be able to do for them. Take advantage of that.
Good job Rebecca!