Tattoos to generate "Booth Buzz"

 15 people are wearing Vista removable tattoos...

IMAGE_046 It's lunchtime at the Web 2.0 conference and we're definitely generating some booth buzz.


My goal was to get 1 person to wear a tattoo to win the grand prize, and we've destroyed that goal, with 15 people wearing them so far.

 IMAGE_054It's attracted attention, drawn people to the booth, and most importantly, helped them engage in conversations with the Microsoft technology specialist and our partners, who are doing a bang up job on explaining how they are building solutions on top of MS technologies to help deploy Web 2.0 strategies (remember, Web 2.0 is a strategy, not a technology).