Ship It, Ship It Good
Hello everyone, I thought this would be good time to jump in and introduce myself. I’m the Director of Marketing and Planning for MacBU – a longtime ‘softie and closing in on my first anniversary in the Macintosh Business Unit. Like most of us in MacBU, I’m a long time Mac user – and this will date me – I set up and staffed the original Mac lab in college, finally saving enough to buy a “Fat Mac” of my own. As they say, the rest is history.
Speaking of history, we announced earlier this week RTM of the English version of Office 2008, with additional languages following right on schedule. What does that mean for my team? Well, we helped the dev teams celebrate (yes, that was me cranking the air raid siren Geoff was hearing.) Beyond that, there’s a lot more cranking to do before we launch January 15th – advertising, PR, launch events, and of course, getting ready for Macworld!
Ah, Macworld. It’s going to be a great show and we’re planning a big presence. First, A Day at the Office – a day-long conference at the Moscone on Monday, January 14th, dedicated to extensive user training on the new Office 2008 for Mac. Tickets are close to sold out, but if you’re quick you might still be able to grab one. We also have conference sessions and hands-on labs where attendees can get great training on the new Office 2008 for Mac.
You won’t miss our big booth on the show floor where we’ll have demo stations set up for you to test drive the new product and theatre presentations every half hour highlighting the most popular new features. Even better, most of MacBU and some of our most knowledgeable MVPs will be on hand to answer your questions. We’ll be hanging out again with the community in our new and improved Blogger Lounge (wireless access this year!) Best of all, the product will be available at retail (and online) starting January 15th in North America (including at that swanky Apple Store close to the Moscone.)
And since this is a year to celebrate - we’re the exclusive sponsors of the Macworld Blast at the Warfield Theatre this year, where we’ll have our blow-out launch party Tuesday, January 15th.
This will be a fun night. Long before Office 2008 was on the drawing board, before Mark Mothersbaugh contributed to Art of Office and way before Craig published his “Ship It” lyrics. I was a big fan of our surprise musical guests for the evening…DEVO! (Well, not such a surprise anymore. Sherjo couldn’t keep it from Shawn King on Your Mac Life during an interview with Paul Kent from IDG Wednesday night.)
Now we’re all excited, but I’m not your casual spudboy; there’s ample evidence of my devotion even back in college, as one look at my senior yearbook photo will prove. If you don’t know the band or have never seen DEVO live, do yourself a favor and get one of the few tickets left. The first 300 attendees will get a special gift bag with some limited edition goodies cooked up by Mark Mothersbaugh and my team, so get there early!
This will be a party to remember – and I hope to see you there! Look for the guy wearing the energy dome...