Innovators use Bing, apparently, by Steve Clayton

Innovators Use Bing apparently – count me as an innovator then ;) That’s all very nice of course and possibly true but the network effects of search engines (and advertising more importantly) mean you want to see that line tick upwards L-R rather than downwards as the innovators are by their very nature always looking for something new whereas the middle majority and laggards tend to be hard to shift once they’re using a product. Of course what you really want is the classic approach that innovators are the barometer for the future behaviour of the laggards but who’s to say that’s going to be the case here. I’d like to think so of course.

There are some other interesting facts coming out of the survey of 17,000 people conducted by Wunderman. More at