Lucky Number 13! - The MicroISV Show interviews Dave Collins of

Dave Collins, one of the masters at marketing MicroISV software, talks with Bob Walsh and me in episode #13 about how to choose keywords, where to spend your advertising dollars (Google AdWords for now, Microsoft AdCenter perhaps in the future), why not to buy keywords if your website is not up-to-par, how to use keywords to send visitors to a specific page and not just the top of your website and more.