Microsoft Inspire 2017: Announcing World’s First Cognitive Automation Product

by Martin Neale, CEO ICS Solutions and creator of FLEX.


This year will mark my 21st Microsoft Partner Conference, equating to every single Microsoft Worldwide Conference that has ever been held with the exception of 2014! But whilst there have been some memorable milestones throughout my Microsoft history, nothing compares to the adrenaline and excitement I have for Inspire 2017.


On July 9, ICS/FLEX will be launching the World's First Cognitive Automation Product!

Artificial Intelligence driven Digital Assistants are forecasted to grow to 1.8 billion users within three years due to their ability to allow untrained ordinary users to navigate complex IT systems by just talking. And with AI appearing three times in Gartner's top 10 predictions for 2017 - the opportunity is too big to avoid. The real challenge is how to rapidly exploit it to provide customers with cutting edge technology and partners with substantial profits - and here's where FLEX can help.

FLEX Cognitive Automation is driven by Microsoft's Azure Cognitive Services and provides every user in an organisation with an expert digital assistant, 24/7, 365 days a year. These assistants have unparalleled knowledge of a customer's processes and capabilities and they are able to select and present them through conversation, meaning 100% user adoption. This cutting edge technology allows partners to exploit more of the advanced Azure capabilities and sets the platform apart from its competitors.

Want to find out more in Washington DC? Contact: <> to arrange a meeting.

Not attending? Find out more about FLEX.