Is this the Origami project?
I was surfing today and bumped into lots of speculations about the Orgami project which is going to be "reveiled" in some weeks. All we can do is guess what it is going to be. I think this is a nice example of how viral marketing should or can work.
Kevin 2.0 is on the good track i think, his story convinced me somehow.
This link is to the video in mpg format, you should use "save as"
I will update my blog if i find more info on this subject....