Stop the ‘NEW!’ icon from appearing in a SharePoint 2010 list

To stop the !New tag from appearing next to new entries on a Windows SharePoint Services 3.0 OR SharePoint 2010 site, use the Stsadm.exe tool to change the "Days to Show New Icon" property to zero.

To do this, follow these steps:

  1. Click Start, point to All Programs, point to Accessories, and then click Command Prompt.

  2. Type the following commands, and then press ENTER after each command:

    cd /d %programfiles%\Common Files\Microsoft Shared\Web Server Extensions\12\BIN

    stsadm.exe -o setproperty -pn days-to-show-new-icon -pv 0 -url [http://mysiteURL]