Top Reasons Why It’s Even More Important to Attend MIX this Year

120x240_MIX09A_101508 Training budgets are typically the first to be slashed in a tough economic environment, and many of our customers may be wondering whether they should skip MIX this year. Now more than ever, MIX is essential for companies that do business on the Web.

  • Protect the bottom line.   Consumers are spending less.  At MIX, you’ll learn how to use technology to increase customer satisfaction and loyalty and improve brand visibility.
  • Be proactive.   During uncertain financial times it’s even more important to evaluate your current business approach and plan future technology investments to maximize return.  Not only will you be the first to hear about the future of Microsoft’s web platform and technologies, but you’ll walk away with early versions of our latest software.
  • Get real answers from the experts.   Unlike other conferences, MIX sessions are intimate and informal. You’ll have the opportunity to engage in one-on-one conversations and get your pressing questions answered by industry and Microsoft experts.  
  • Network with others from the web community .   You’ll network with attendees from recognized companies like frog design, Yahoo!, MySpace, Baidu,, Adobe, Digg, Facebook, schematic, Netflix, Fidelity, NASA,, and many, many more. MIX is a perfect opportunity to share best practices with the people that understand your business challenges first hand. 

Recently, Scott sat down with Channel9’s Charles Torre to talk about the MIX “secret sauce”, what to expect at MIX09, plans for Silverlight and his vision for enabling developer / designer workflow.


Read scottgu’s blog and visit

Happy Web Developing,

Global ISV Team

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