A tried and tested formula for a great ad – have lots of movement and chaos and then slow things down and overlay some opera music. Perfectly executed in so many ways.
I’ve been posting a few adverts of late and what it made me realise is that the very best ads are really art – they’re wonderfully well thought out, beautifully shot and have great music. Like all good art they’ll likely stand the test of time and add to a brand way more than some of the more infuriating (albeit memorable) adverts that impose themselves at high volume on our TV sets these days.
Oh…and as I post this I see Audi has announced their R8 GT