Tech4Good : November – The Power of Social Media

In This Issue…
People use a broad range of social media channels every day in both their personal and professional lives. Organisations are embracing the power of social media and seeing an exponential increase in the reach of advocacy work, event attendance or the success of a fundraising campaign. We've put together some helpful articles about social media strategy, tips and tricks along with some great ways nonprofits are using social media. Don't forget to get your organisation's senior management to join our webinar "What Nonprofit Executive Staff Need to Understand About Social Media" at the end of the month, so they can understand and support these communications channels. Register by clicking on the link below.

Social Media Theories and Advice
How is social media ‘reconfiguring’ our daily lives and the way we behave? How do youth perceive social media and its uses? What are some of the statistics on social media use? And what are the theories most relevant for nonprofits in this area? Read on for the answers.

Microsoft Research: Social Media Collective Research Project

Social Privacy in Networked Publics: Teens’ Attitudes, Practices and Strategies

12 Must-Know Stats About Social Media, Fundraising and Cause Awareness

Networked Nonprofit: An Interview with Beth Kanter

Tips, Tricks and Apps
Nothing is more helpful than step-by-step advice about specific social media tools, campaign ideas or new apps that make your time spent with social media much more effective.

5 Experts Share Top Social Media Advice for Nonprofits

9 Killer Social Media Apps for Windows 8

Social Media Tips from TechSoup Global Network

Five Social Media Best Practices for Small NGOs in Developing Countries

Microsoft Yammer: Social Media for Internal Communications

Who's Doing It Well
The web is full of inspiring ideas about how nonprofits use social media. Whether it's the integration of social media channels into a website, creating a compelling avatar or running an effective campaign on social media, there are many nonprofits doing a great job of embracing and effectively using social media.

3 Non-Profits Who Shine on Social Media

Get Noticed: The Importance of Visually Compelling Avatars

How CanTeen Are Using Social Media to Show Cancer Who’s Boss

How to Integrate Social Media into Your Nonprofit’s Online Contests

Ideas for Nonprofits and Communities

Interested in reading these articles in another language?
Try Bing Translator:

Microsoft Tech4Good Events

Social Media for Social Good Workshops
Date: 19 & 21 Nov 2013
Location: Auckland & Wellington, New Zealand
Contact: Belinda Gorman

Connecting Communities
Date: 27 Nov 2013
Location: Melbourne, Australia
Contact: Brian McLaughlin

Social Media for Social Good Workshop
Date: 28 Nov 2013
Location: Melbourne, Australia
Contact: Brian McLaughlin

Webinar Series

What Nonprofit Executive Staff Need to Know About Social Media
Date: 25 Nov 2013
Time: 12pm Singapore Time
Register now
Click here to check the time in your region

For more information contact Microsoft's Corporate Citizenship team.
Do you know about a technology-focused event in your area that would benefit your nonprofit peers? Let us know by emailing