Microsoft brand identity sets it apart from competition

New research has proven what Microsoft-devotees already knew: the brand is essential.

According to a new report from Forrester, shared this week during the 2014 Consumer Electronic Show (CES), the Microsoft brand has beat out the nearest competitors, Apple and Samsung.

Forrester announced that Microsoft was the only brand in the survey to achieve the coveted “trailblazer status” – indicating that Microsoft is “at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands.”

Those who use Windows and Office products at work, at home and on the go, recognize the key role devices and services play in their daily lives. According to the report, which polled more than 4,500 adults, Microsoft has become more trusted and essential across multiple generations.

Along with being one of the most innovative brands, Microsoft was also recognized for its resonance, or emotional connection with consumers.

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