Marketing Webcast by Ready to Go Team

Bryan Von Axelson 2010


In recent conversations with many partners we have received feedback on helping them drive better Marketing and Sales campaigns. The Ready to Go team has put together the following webcast to help you drive sales with your marketing plan. Please join Kelly Stark, Sr. Partner Marketing Manager, Microsoft and Lori Stutsman, President and Founder of Extra Mile Marketing on Wednesday December 12, 2012 at 9:00 Pacific.


Sell More Through Better Marketing Planning

Presented By:
Kelly Stark, Sr. Partner Marketing Manager, Microsoft
Lori Stutsman, President and Founder of Extra Mile Marketing

clip_image003December 12, 2012
9:00 am to 10:00 am Pacific Time

Session Overview:

Want to improve your sales and marketing success? Learn how to put together a brief and flexible marketing plan that supports key sales growth strategies. We’ll cover the best practices for effective targeting, creating a value proposition that everyone can buy into, determining your key points of differentiation, articulating the customer benefits that matter most, and creating a marketing budget and calendar. A solid plan will generate better leads and keep your organization focused on the activities that generate the best returns. Attendees will be provided with a marketing plan template get you up and running quickly with your own plan.

Level: 100

Partner Audience: Partner Sales & Marketing

Register for the event here:

What to expect?

Academy webcasts are 1 hour online events for Partners and Microsoft employees using Microsoft Office Live Meeting. Connect with Microsoft and other partners; listen to Microsoft subject matter experts as they discuss their areas of expertise related to Microsoft’s sales and competitive strategy. Learn more about Microsoft’s products (including insight into products on the launch horizon); positioning of business value to customers; sharing wins from the field and how the account team won; world class selling skills and best practice; and leveraging Microsoft resources to maximize your productivity. Webcasts for partners caters to all depths of knowledge.