What is self-service signup for Azure Active Directory?

This article explains self-service signup and how to support it in Azure Active Directory (Azure AD). If you want to take over a domain name from an unmanaged Azure AD tenant, see Take over an unmanaged directory as administrator.

Why use self-service signup?

  • Get customers to services they want faster
  • Create email-based offers for a service
  • Create email-based signup flows that quickly allow users to create identities using their easy-to-remember work email aliases
  • A self-service-created Azure AD directory can be turned into a managed directory that can be used for other services

Terms and definitions

  • Self-service signup: This is the method by which a user signs up for a cloud service and has an identity automatically created for them in Azure AD based on their email domain.
  • Unmanaged Azure AD directory: This is the directory where that identity is created. An unmanaged directory is a directory that has no global administrator.
  • Email-verified user: This is a type of user account in Azure AD. A user who has an identity created automatically after signing up for a self-service offer is known as an email-verified user. An email-verified user is a regular member of a directory tagged with creationmethod=EmailVerified.

How do I control self-service settings?

Admins have two self-service controls today. They can control whether:

  • Users can join the directory via email.
  • Users can license themselves for applications and services.

How can I control these capabilities?

An admin can configure these capabilities using the following Azure AD cmdlet Set-MsolCompanySettings parameters:

  • AllowEmailVerifiedUsers controls whether a user can create or join an unmanaged directory. If you set that parameter to $false, no email-verified users can join the directory.
  • AllowAdHocSubscriptions controls the ability for users to perform self-service signup. If you set that parameter to $false, no users can perform self-service signup.


    Flow and PowerApps trial signups are not controlled by the AllowAdHocSubscriptions setting. For more information, see the following articles:

How do the controls work together?

These two parameters can be used in conjunction to define more precise control over self-service signup. For example, the following command will allow users to perform self-service signup, but only if those users already have an account in Azure AD (in other words, users who would need an email-verified account to be created first cannot perform self-service signup):

    Set-MsolCompanySettings -AllowEmailVerifiedUsers $false -AllowAdHocSubscriptions $true

The following flowchart explains the different combinations for these parameters and the resulting conditions for the directory and self-service signup.

For more information and examples of how to use these parameters, see Set-MsolCompanySettings.

Next steps