Language and region support for the Bing Custom Search API
Warning
On October 30, 2020, the Bing Search APIs moved from Azure AI services to Bing Search Services. This documentation is provided for reference only. For updated documentation, see the Bing search API documentation. For instructions on creating new Azure resources for Bing search, see Create a Bing Search resource through the Azure Marketplace.
The Bing Custom Search API supports more than three dozen countries/regions, many with more than one language.
Although it's optional, the request should specify the mkt query parameter, which identifies the market where you want the results to come from. For a list of optional query parameters, see Query Parameters
You can specify a country/region using the cc query parameter. If you specify a country/region, you must also specify one or more language codes using the Accept-Language header. The supported languages vary by country/region; they are given for each country/region in the Markets table.
The Accept-Language header and the setLang query parameter are mutually exclusive—do not specify both. For details, see Accept-Language.
Countries/Regions
| Country/region | Code |
|---|---|
| Argentina | AR |
| Australia | AU |
| Austria | AT |
| Belgium | BE |
| Brazil | BR |
| Canada | CA |
| Chile | CL |
| Denmark | DK |
| Finland | FI |
| France | FR |
| Germany | DE |
| Hong Kong SAR | HK |
| India | IN |
| Indonesia | ID |
| Italy | IT |
| Japan | JP |
| Korea | KR |
| Malaysia | MY |
| Mexico | MX |
| Netherlands | NL |
| New Zealand | NZ |
| Norway | NO |
| China | CN |
| Poland | PL |
| Portugal | PT |
| Philippines | PH |
| Russia | RU |
| Saudi Arabia | SA |
| South Africa | ZA |
| Spain | ES |
| Sweden | SE |
| Switzerland | CH |
| Taiwan | TW |
| Türkiye | TR |
| United Kingdom | GB |
| United States | US |
Markets
| Country/region | Language | Market Code |
|---|---|---|
| Argentina | Spanish | es-AR |
| Australia | English | en-AU |
| Austria | German | de-AT |
| Belgium | Dutch | nl-BE |
| Belgium | French | fr-BE |
| Brazil | Portuguese | pt-BR |
| Canada | English | en-CA |
| Canada | French | fr-CA |
| Chile | Spanish | es-CL |
| Denmark | Danish | da-DK |
| Finland | Finnish | fi-FI |
| France | French | fr-FR |
| Germany | German | de-DE |
| Hong Kong SAR | Traditional Chinese | zh-HK |
| India | English | en-IN |
| Indonesia | English | en-ID |
| Italy | Italian | it-IT |
| Japan | Japanese | ja-JP |
| Korea | Korean | ko-KR |
| Malaysia | English | en-MY |
| Mexico | Spanish | es-MX |
| Netherlands | Dutch | nl-NL |
| New Zealand | English | en-NZ |
| Norway | Norwegian | no-NO |
| China | Chinese | zh-CN |
| Poland | Polish | pl-PL |
| Portugal | Portuguese | pt-PT |
| Philippines | English | en-PH |
| Russia | Russian | ru-RU |
| Saudi Arabia | Arabic | ar-SA |
| South Africa | English | en-ZA |
| Spain | Spanish | es-ES |
| Sweden | Swedish | sv-SE |
| Switzerland | French | fr-CH |
| Switzerland | German | de-CH |
| Taiwan | Traditional Chinese | zh-TW |
| Türkiye | Turkish | tr-TR |
| United Kingdom | English | en-GB |
| United States | English | en-US |
| United States | Spanish | es-US |