Using decoration markers to highlight text

Bing supports hit highlighting, which marks query terms (or other terms that Bing finds relevant) in the display strings of some answers. For example, a webpage result's name, displayUrl, and snippet fields might contain marked query terms.

By default, Bing doesn't include highlighting markers in display strings. To enable the markers, include the textDecorations query parameter in your request and set it to true.

Hit highlighting example

The following example shows a web result for Sailing Dinghy. Bing marked the beginning and end of the query term using the E000 and E001 Unicode characters.

Hit Highlighting

Before displaying the result in your user interface, replace the Unicode characters with ones that are appropriate for your display format.

Marker formatting

Bing provides the option of using either Unicode characters or HTML tags as markers. To specify which markers to use, include the textFormat query parameter:

Value Marker
textFormat=Raw Unicode characters (default)
textFormat=HTML HTML characters

Additional text decorations

Bing can return several different text decorations. For example, a Computation answer can contain subscript markers for the query term log(2) in the expression field.

computation markers

If the request did not specify decorations, the expression field would contain log10(2).

If textDecorations is true, Bing may include the following markers in the display strings of answers. If there is no equivalent HTML tag, the table cell is empty.

Unicode HTML Description
U+E000 <b> Marks the beginning of the query term (hit highlighting)
U+E001 </b> Marks the end of the query term
U+E002 <i> Marks the beginning of italicized content
U+E003 </i> Marks the end of italicized content
U+E004 <br/> Marks a line break
U+E005 Marks the beginning of a phone number
U+E006 Marks the end of a phone number
U+E007 Marks the beginning of an address
U+E008 Marks the end of an address
U+E009 &nbsp; Marks a non-breaking space
U+E00C <strong> Marks the beginning of bold content
U+E00D </strong> Marks the end of bold content
U+E00E Marks the beginning of content whose background should be lighter than its surrounding background
U+E00F Marks the end of content whose background should be lighter than its surrounding background
U+E010 Marks the beginning of content whose background should be darker than its surrounding background
U+E011 Marks the end of content whose background should be darker than its surrounding background
U+E012 <del> Marks the beginning of content that should be struck through
U+E013 </del> Marks the end of content that should be struck through
U+E016 <sub> Marks the beginning of subscript content
U+E017 </sub> Marks the end of subscript content
U+E018 <sup> Marks the beginning of superscript content
U+E019 </sup> Marks the end of superscript content

Next steps