What is the Bing Web Search API?


Bing Search APIs are moving from Cognitive Services to Bing Search Services. Starting October 30, 2020, any new instances of Bing Search need to be provisioned following the process documented here. Bing Search APIs provisioned using Cognitive Services will be supported for the next three years or until the end of your Enterprise Agreement, whichever happens first. For migration instructions, see Bing Search Services.

The Bing Web Search API is a RESTful service that provides instant answers to user queries. Search results are easily configured to include web pages, images, videos, news, translations, and more. Bing Web Search provides the results as JSON based on search relevance and your Bing Web Search subscriptions.

This API is optimal for applications that need access to all content that is relevant to a user's search query. If you're building an application that requires only a specific type of result, consider using the Bing Image Search API, Bing Video Search API, or Bing News Search API. See Cognitive Services APIs for a complete list of Bing Search APIs.

Want to see how it works? Try our Bing Web Search API demo.


Bing Web Search doesn't only give you access to instant answers. It also provides additional features and functionality that allow you to customize search results for your users.

Feature Description
Suggest search terms in real time Improve your application experience by using the Bing Autosuggest API to display suggested search terms as they're typed.
Filter and restrict results by content type Customize and refine search results with filters and query parameters for web pages, images, videos, safe search, and more.
Hit highlighting for unicode characters Identify and remove unwanted unicode characters from search results before displaying them to users with hit highlighting.
Localize search results by country, region, and/or market Bing Web Search supports more than three dozen countries or regions. Use this feature to refine search results for a specific country/region or market.
Analyze search metrics with Bing Statistics Bing Statistics is a paid subscription that provides analytics on call volume, top query strings, geographic distribution, and more.


The Bing Web Search API is easy to call from any programming language that can make HTTP requests and parse JSON responses. The service is accessible using the REST API or the Bing Web Search client libraries.

  1. Create an Azure resource for the Bing Search APIs. If you don't have an Azure subscription, you can create a free account.
  2. Send a request to the Bing Web Search API.
  3. Parse the JSON response.

Next steps