Quickstart: Use Ruby to call the Bing Web Search API

Use this quickstart to make your first call to the Bing Web Search API and receive a JSON response in less than 10 minutes.

This quickstart requires an Azure Cognitive Services account with Bing Search APIs. If you don't have an account, you can use the free trial to get a subscription key.

Prerequisites

Here are a few things that you'll need before running this quickstart:

Create a project and declare required modules

Create a new Ruby project in your favorite IDE or editor. Then require net/https for requests, uri for URI handling, and json to parse the response.

require 'net/https'
require 'uri'
require 'json'

Define variables

A few variables must be set before we can continue. Confirm that the $uri and path are valid and replace the accessKey value with a valid subscription key from your Azure account. Feel free to customize the search query by replacing the value for term.

accessKey = "YOUR_SUBSCRIPTION_KEY"
uri  = "https://api.cognitive.microsoft.com"
path = "/bing/v7.0/search"
term = "Microsoft Cognitive Services"

if accessKey.length != 32 then
    puts "Invalid Bing Search API subscription key!"
    puts "Please paste yours into the source code."
    abort
end

Make a request

Use this code to make a request and handle the response.

# Construct the endpoint uri.
uri = URI(uri + path + "?q=" + URI.escape(term))
puts "Searching the Web for: " + term

# Create the request.
request = Net::HTTP::Get.new(uri)
request['Ocp-Apim-Subscription-Key'] = accessKey

# Get the response.
response = Net::HTTP.start(uri.host, uri.port, :use_ssl => uri.scheme == 'https') do |http|
    http.request(request)
end

Validate the headers, format the response data as JSON, and print the results.

puts "\nRelevant Headers:\n\n"
response.each_header do |key, value|
    # Header names are lower-cased.
    if key.start_with?("bingapis-") or key.start_with?("x-msedge-") then
        puts key + ": " + value
    end
end

puts "\nJSON Response:\n\n"
puts JSON::pretty_generate(JSON(response.body))

Put it all together

The last step is to validate your code and run it! If you'd like to compare your code with ours, here's the complete program:

require 'net/https'
require 'uri'
require 'json'

accessKey = "enter key here"
uri  = "https://api.cognitive.microsoft.com"
path = "/bing/v7.0/search"
term = "Microsoft Cognitive Services"

if accessKey.length != 32 then
    puts "Invalid Bing Search API subscription key!"
    puts "Please paste yours into the source code."
    abort
end

uri = URI(uri + path + "?q=" + URI.escape(term))
puts "Searching the Web for: " + term

request = Net::HTTP::Get.new(uri)
request['Ocp-Apim-Subscription-Key'] = accessKey

response = Net::HTTP.start(uri.host, uri.port, :use_ssl => uri.scheme == 'https') do |http|
    http.request(request)
end

puts "\nRelevant Headers:\n\n"
response.each_header do |key, value|
    if key.start_with?("bingapis-") or key.start_with?("x-msedge-") then
        puts key + ": " + value
    end
end

puts "\nJSON Response:\n\n"
puts JSON::pretty_generate(JSON(response.body))

Sample response

Responses from the Bing Web Search API are returned as JSON. This sample response has been truncated to show a single result.

{
  "_type": "SearchResponse",
  "queryContext": {
    "originalQuery": "Microsoft Cognitive Services"
  },
  "webPages": {
    "webSearchUrl": "https://www.bing.com/search?q=Microsoft+cognitive+services",
    "totalEstimatedMatches": 22300000,
    "value": [
      {
        "id": "https://api.cognitive.microsoft.com/api/v7/#WebPages.0",
        "name": "Microsoft Cognitive Services",
        "url": "https://www.microsoft.com/cognitive-services",
        "displayUrl": "https://www.microsoft.com/cognitive-services",
        "snippet": "Knock down barriers between you and your ideas. Enable natural and contextual interaction with tools that augment users' experiences via the power of machine-based AI. Plug them in and bring your ideas to life.",
        "deepLinks": [
          {
            "name": "Face API",
            "url": "https://azure.microsoft.com/services/cognitive-services/face/",
            "snippet": "Add facial recognition to your applications to detect, identify, and verify faces using a Face API from Microsoft Azure. ... Cognitive Services; Face API;"
          },
          {
            "name": "Text Analytics",
            "url": "https://azure.microsoft.com/services/cognitive-services/text-analytics/",
            "snippet": "Cognitive Services; Text Analytics API; Text Analytics API . Detect sentiment, ... you agree that Microsoft may store it and use it to improve Microsoft services, ..."
          },
          {
            "name": "Computer Vision API",
            "url": "https://azure.microsoft.com/services/cognitive-services/computer-vision/",
            "snippet": "Extract the data you need from images using optical character recognition and image analytics with Computer Vision APIs from Microsoft Azure."
          },
          {
            "name": "Emotion",
            "url": "https://www.microsoft.com/cognitive-services/en-us/emotion-api",
            "snippet": "Cognitive Services Emotion API - microsoft.com"
          },
          {
            "name": "Bing Speech API",
            "url": "https://azure.microsoft.com/services/cognitive-services/speech/",
            "snippet": "Add speech recognition to your applications, including text to speech, with a speech API from Microsoft Azure. ... Cognitive Services; Bing Speech API;"
          },
          {
            "name": "Get Started for Free",
            "url": "https://azure.microsoft.com/services/cognitive-services/",
            "snippet": "Add vision, speech, language, and knowledge capabilities to your applications using intelligence APIs and SDKs from Cognitive Services."
          }
        ]
      }
    ]
  },
  "relatedSearches": {
    "id": "https://api.cognitive.microsoft.com/api/v7/#RelatedSearches",
    "value": [
      {
        "text": "microsoft bot framework",
        "displayText": "microsoft bot framework",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+bot+framework"
      },
      {
        "text": "microsoft cognitive services youtube",
        "displayText": "microsoft cognitive services youtube",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+youtube"
      },
      {
        "text": "microsoft cognitive services search api",
        "displayText": "microsoft cognitive services search api",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+search+api"
      },
      {
        "text": "microsoft cognitive services news",
        "displayText": "microsoft cognitive services news",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+news"
      },
      {
        "text": "ms cognitive service",
        "displayText": "ms cognitive service",
        "webSearchUrl": "https://www.bing.com/search?q=ms+cognitive+service"
      },
      {
        "text": "microsoft cognitive services text analytics",
        "displayText": "microsoft cognitive services text analytics",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+text+analytics"
      },
      {
        "text": "microsoft cognitive services toolkit",
        "displayText": "microsoft cognitive services toolkit",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+toolkit"
      },
      {
        "text": "microsoft cognitive services api",
        "displayText": "microsoft cognitive services api",
        "webSearchUrl": "https://www.bing.com/search?q=microsoft+cognitive+services+api"
      }
    ]
  },
  "rankingResponse": {
    "mainline": {
      "items": [
        {
          "answerType": "WebPages",
          "resultIndex": 0,
          "value": {
            "id": "https://api.cognitive.microsoft.com/api/v7/#WebPages.0"
          }
        }
      ]
    },
    "sidebar": {
      "items": [
        {
          "answerType": "RelatedSearches",
          "value": {
            "id": "https://api.cognitive.microsoft.com/api/v7/#RelatedSearches"
          }
        }
      ]
    }
  }
}

Next steps

See also