Cloud Solution Provider program

This article explains how to configure your offer to be available to the Cloud Solution Provider (CSP) program. In addition to publishing your offers through commercial marketplace web storefronts, you can also sell through the CSP program to reach millions of qualified Microsoft customers that the program serves.

You can configure new or existing offers for availability in the CSP program on an opt-in basis, which allows CSP partners sell your products and create bundled solutions for customers.

Publishers are responsible for providing break-fix support to end customers and for providing a mechanism for partners in the CSP program and/or customers to contact you for support. It is a best practice to provide partners in the CSP program with user documentation, training, and service health/outage notifications (as applicable) so that partners in the CSP program are equipped to handle tier 1 support requests from customers.

The following offers are eligible to be opted in to be sold by partners in the CSP program:

  • Software-as-a-Service (SaaS) transact offers
  • Virtual Machines (VMs)
  • Solution templates
  • Managed applications

Note

Containers and Bring Your Own License (BYOL) VM plans are opted in to be sold by partners in the CSP program by default.

How to configure an offer

Configure the CSP program opt-in setting when you create the offer in Partner Center. Learn more about the changing publisher experience.

Partner Center opt-in

The opt-in experience is located under the CSP Reseller audience module:

CSP Reseller audience

Choose from three options:

  1. Any partner in the CSP program.
  2. Specific partners in the CSP program I select.
  3. No partners in the CSP program.

Option 1: Any partner in the CSP program

Any partner in the CSP program

By choosing this option, all partners in the CSP program are eligible to resell your offer to their customers.

Option 2: Specific partners in the CSP program I select

Specific partners in the CSP program I select

By choosing this option, you authorize which partners in the CSP program are eligible to resell your offer.

To authorize partners, click Select CSP Partners and a menu appears that lets you search by partner name or CSP Azure Active Directory (AAD) tenant ID.

Select CSP menu

You can apply search filters, such as Country, Competency, or Skill.

Country/region, competency, and skill filters for partner search

Once you've chosen the list of partners, select Add.

Example list of authorized partners in the CSP program

A table showing the list of partners you selected appears on the CSP Reseller audience page.

Table with list of partners on CSP Reseller audience page

Select Save draft to register your changes.

If this offer is unpublished, you'll need to publish your offer to make it available to your selected partners.

Note

If you authorize a partner in the CSP program in a given region, they can sell the offer to any customer that belongs to that particular region. See Cloud Solution Provider program regional markets and currency for more information on how CSP offers are classified under regions.

If you're updating the CSP list of an already published offer, add the additional partners and select Sync CSP audience.

If you have an offer that already has a list of authorized partners and you'd like to use the same list for another offer, use Import/Export. Navigate to the offer that has the CSP list and select Export CSPs. The function develops a .csv file that can be imported into another offer.

Option 3: No partners in the CSP program

No partners in the CSP program

By choosing this option, you're opting your offer out of the CSP program. You can change this selection at any time.

Deauthorize Partners in the CSP program

If you've authorized a partner in the CSP program and that partner has already resold the product to their customers, you won't be allowed to deauthorize that partner.

If a partner in the CSP program has not sold your product to their customers and you'd like to remove the CSP after your offer has been published, use the following instructions:

  1. Go to the Support request page. The first few dropdown menus are automatically filled in for you.

    Note

    Don't change the pre-populated dropdown menu selections.

  2. For Select the product version, select Live offer management.

  3. For Select a category that best describe the issue, choose the category that refers to your offer.

  4. For Select a problem that best describes the issue, select Update existing offer.

  5. Select Next to be directed to the Issue details page to enter more details about your issue.

  6. Use Deauthorize CSP as the issue title and fill out the rest of the required sections.

Use this section to navigate between the three CSP reseller options.

If your offer is currently Option 1: Any partner in the CSP program and you'd like to navigate to either of the other two options, use the following instructions to create a request:

  1. Go to the Support request page. The first few dropdown menus are automatically filled in for you.

    Note

    Don't change the pre-populated dropdown menu selections.

  2. For Select the product version, select Live offer management.

  3. For Select a category that best describe the issue, choose the category that refers to your offer.

  4. For Select a problem that best describes the issue, select Update existing offer.

  5. Select Next to be directed to the Issue details page to enter more details about your issue.

  6. Use Deauthorize CSP as the issue title and fill out the rest of the required sections.

Note

If you're trying to navigate to Option two and a partner in the CSP program has already resold the offer to their customers, that partner is by default already in your list of authorized partners.

If your offer is currently Option 2: Specific partners in the CSP program I select and you'd like to navigate to Option one: Any partner in the CSP program, use the following instructions to create a request:

  1. Go to the Support request page. The first few dropdown menus are automatically filled in for you.

    Note

    Don't change the pre-populated dropdown menu selections.

  2. For Select the product version, select Live offer management.

  3. For Select a category that best describe the issue, choose the category that refers to your offer.

  4. For Select a problem that best describes the issue, select Update existing offer.

  5. Select Next to be directed to the Issue details page to enter more details about your issue.

  6. Use Deauthorize CSP as the issue title and fill out the rest of the required sections.

If your offer is currently Option 2: Specific partners in the CSP program I select and you'd like to navigate to Option 3: No partners in the CSP program, you'll only be able to navigate to that option if the partners in the CSP program you'd previously authorized have not resold your offer to end customers. Please use the following instructions to create a request:

  1. Go to the Support request page. The first few dropdown menus are automatically filled in for you.

    Note

    Don't change the pre-populated dropdown menu selections.

  2. For Select the product version, select Live offer management.

  3. For Select a category that best describe the issue, choose the category that refers to your offer.

  4. For Select a problem that best describes the issue, select Update existing offer.

  5. Select Next to be directed to the Issue details page to enter more details about your issue.

  6. Use Deauthorize CSP as the issue title and fill out the rest of the required sections.

If your offer is currently Option 3: No partners in the CSP program, you can navigate to either of the other two options at any time.

Sharing sales and support materials with partners in the CSP program

To help partners in the Cloud Solution Provider program most effectively represent your offer and engage with your organization, you must submit sales and support materials that will be available to the resellers. These resources will not be exposed to customers in the marketplace storefronts.

Partner Center CSP channel

If you've opted into the CSP channel in Partner Center, publishers must enter a URL that hosts relevant marketing materials and channel contact information to the CSP channel under the offer listing module:

Partner Center CSP collateral information

Next steps

Visit the Azure Marketplace and AppSource Publisher Guide.

To learn more about marketplace GTM services, see Go-to-market services.

Sign in to Partner Center to create and configure your offer.