Consulting Services for Azure Marketplace and AppSource

Consulting Services in Azure Marketplace and AppSource provides Microsoft partners the goal of connecting customers with services to support and extend their use of Azure and business goals.

Azure Marketplace and AppSource support the listing of consulting service offerings from System Integrator (SI) partners of Microsoft - the goal being to offer quality consulting services to enable customers to connect with the expert services they need. Helping customers assess, evaluate, and deploy the right solutions and implementation that will help with their business objectives and goals.

These consulting-service offerings are customer-specific engagements. Publishers have the option to determine the listing type and with fixed scope and duration, either fixed-price or free, and have a defined agenda with deliverables to the customer. Leads are received through a notification in partner's CRM system and aim to respond to customers within 48 hours.

Consulting Services in Azure Marketplace vs AppSource Storefront

The marketplace storefronts are aligned with audiences and Microsoft cloud products to help customers find what they need. Each storefront offers specialized publishing options to help you maximize your publishing investment. The following table summarizes these options:

Azure Marketplace Microsoft AppSource
Audience IT pros and cloud developers Business Users / Line-of-business decision makers
Solution Relevance Technical apps built for or built on Azure Business Apps That Leverage / Extend D365, Power BI, O365, Azure. (Add-in or Add-on finished apps)
Publishing Options Contact me, Trial, Transact, or Services for Azure Contact Me, Trial, or Services for Dynamics 365 and Power BI
In Product Experience Azure Management Portal Dynamics 365, Office 365, Office Client Apps
Other On-Premises Publishing Via Azure Stack, Consulting Services for Azure, Managed Services for Azure Consulting Services for Dynamics and Power BI

Consulting Services offers that are based on Microsoft Dynamics 365 and Power BI are eligible to be listed on Microsoft AppSource. For more information, see Microsoft AppSource consulting services listing guidelines.

Consulting Services and Managed Services offers that are based on Microsoft Azure are eligible to be listed on Azure Marketplace. For more information, see articles on publishing an Azure consulting service and publish a managed services offer to Azure Marketplace.

Note

Consulting services in Azure Marketplace should leverage offerings geared towards a **technical audience with focuses on Azure technical solutions and services. ** Consulting services in AppSource should leverage offerings geared towards their expertise in delivering quality solutions for Dynamics 365, Power BI, or PowerApps to list their consulting services offerings on AppSource

Tip

To publish to the Azure Marketplace storefront, you will make this selection by choosing "Azure" from the "Primary Product" drop-down menu in the Cloud Partner Portal. To publish to AppSource, you will make this selection by choosing "Dynamics 365," "Power BI," or "Power Apps" from the "Primary Product" drop-down menu in the Cloud Partner Portal.

Eligible Partners and Supported Countries/Regions

Partners are required to have a silver or gold competency in the relevant area for their service.

The eligible competencies are listed in the following table for Azure Marketplace:

Competency Solution area
Cloud Platform and Infrastructure Cloud Platform, Data Center
Application Development and ISV Application Development, Application Integration, DevOps
Data Management and Analytics Data Analytics, Data Platform

The eligible competencies are listed in the following table for AppSource:

Primary Product Eligibility Requirement
Dynamics 365 for Customer Engagement Silver or Gold Cloud Customer Relationship Management competency.
Dynamics 365 for Finance and Operations, Enterprise edition Silver or Gold Enterprise Resource Planning competency, and a minimum revenue of $25K in Cloud Operations in the trailing 12 months.
Dynamics 365 for Finance and Operations, Business edition Serve as Cloud Service Provider (CSP) or Digital Partner of Record (DPOR) for at least one customer
Power BI, Power BI Custom Visuals Meet the Solution Partner criteria.
PowerApps Have a published Partner Showcase solution

For more information, see competencies through Microsoft Partner Network.

SI partners can submit consulting-service offerings for the following 18 countries/regions

Eligible countries/regions
Australia France Mexico Spain
Belgium Germany Netherlands Sweden
Canada India New Zealand United Kingdom
Denmark Italy Norway United States
Finland Japan Poland

How To Register For Consulting Services in Azure Marketplace and AppSource

Start by registering your company information in the marketplace. Publishers can reference Become a Publisher in the Marketplace, for a complete check-list of registration requirements.

What To Expect After Registration The Onboarding Team will reach out in 1-3 business days with a welcome email, which will include your Cloud Partner Portal (CPP) login information. Cloud Partner Portal is the offer listing portal where publishers submit listing information and submissions.

Note

Partners only need to register once to become a publisher. Once you receive your welcome email and Cloud Partner Portal login, publishers do not need to re-register in order to publish different listing types.

Prepare Your Publishing Artifacts

Prior to registration, you can start collecting and preparing the content that will help your listing articulate the value of your service and solution to your target customer.

Set up for new publishers
MPN ID
Company logos (48 × 48, 216 × 216)
Lead Destination
Set up for new offers
Offer name (200 characters) and description (2000 characters)
Competencies
Country/region availability
Duration of engagement
Applicable industries, categories, and search keywords
Product overview video
Screenshots (maximum of 5, 1280 × 720)
Marketing documents (maximum of 3)

Publishing Process

Listing your consulting-service offer on the Azure Marketplace and AppSource involves the following stages:

  1. Listing: Start drafting a new offer listing by logging in to your Cloud Partner Portal account. Select 'New Offer' and 'Consulting Services' from the drop-down menu. Enter your listing artifact and publish.
  2. Validation: Your request is reviewed to ensure that you meet the eligibility criteria. We then send you instructions for listing your consulting services offering.
  3. Submit: Provide the required information that's listed in the instructions. All content and supporting material must be submitted in English.
  4. Review: Our marketing and editorial team reviews your submission and optimizes it for readability, grammar, and effectiveness.
  5. Staging: Your submission is staged for your review.
  6. Publishing: When you and Microsoft are satisfied with the staged content, your listing is ready to go live on the marketplace. The go-live date for your listing depends on the country/region that's specified in your offering. If the catalog for your selected country/region is already live on the Azure Marketplace or AppSource, your listing will appear within a few hours. Otherwise, the listing will appear as soon as the catalog goes live.

Offer Listings and Content Review Criteria

Offerings must be of one of the following five service types (you can list more than one):

  • Assessment: An evaluation of a customer's environment to determine the applicability of a solution and provide an estimate of cost and timing.
  • Briefing: An introduction to a solution or a consulting service to draw customer interest by using frameworks, demos, and customer examples.
  • Implementation: A complete installation that results in a fully working solution. We recommend limiting it to solutions that can be implemented in two weeks or less.
  • Proof of concept: A limited-scope implementation to determine whether a solution meets customer requirements.
  • Workshop: An interactive engagement that's conducted on a customer's premises. It can involve training, briefings, assessments, or demos that are built on the customer's data or environment.

Note: Except for the Briefing service type, consulting services can be offered in person (that is, onsite at a customer's location or a partner's facility) or virtually (that is, via teleconferencing, web conferencing, or remote implementation). Briefings must be offered in person.

Once you have configured the required elements listed above, the content review team will validate that your offer description is informative and complete for your target audience.

Listing Title

The title field has a 50-character limit and must transmit the duration and service type of the offer to maximize search engine optimization. The required format is as follows: NAME: DURATION TYPE

Examples:

Sample Title Correct Format
Getting Started with Azure IoT in Manufacturing Manufacturing IoT: 2-Day Assessment
Workshop on Smart Toasters Smart Toasters: 1-Wk Workshop
SQL Server Migration PoC SQL Migration: 3-Wk Proof of Concept

Listing Summaries and Descriptions

When reviewing Offer Descriptions and Offer Summaries, the team will apply the following criteria:

Offer Type Required Recommended
Assessment Include a detailed agenda for multi-day or multi-week assessments, and articulate what deliverable the customer can expect Optimize your offer summary with your top Search Engine Optimization keywords
Briefing Articulate what deliverable the customer can expect. Remember Briefing must be offered in person. If you are providing a virtual service, please choose a different offer type Optimize your offer summary with your top Search Engine Optimization keywords
Implementation Include a detailed agenda for multi-day or multi-week implementations, and articulate what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement Optimize your offer summary with your top Search Engine Optimization keywords
Proof of Concept Articulate what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement Optimize your offer summary with your top Search Engine Optimization keywords
Workshop Include a detailed agenda daily, weekly, or monthly, depending on the chosen duration of your offering. Articulate what the learning goals or other deliverables are of your workshop Optimize your offer summary with your top Search Engine optimization keywords

Within Cloud Partner Portal, you can add formatting to your listing by using Markdown. This is a lightweight design language that will help add polish to your listing.

Sample Markdown Notes

  • Add * at beginning and end of copy block - with no space to create italics (Ex: content)
  • Include line break after ":" colon
  • Space after "*" for bullets (Ex: *(space)Content)
  • space for heading (Ex: ###(space)Agenda/Deliverables)

  • Line break after heading
  • ** = bold
  • *Italicize Offer Summary

Next steps

If you haven't already done so,

If you are registered and working in Cloud Partner Portal,