Analytics for the Commercial Marketplace in Partner Center

Learn how to access analytic reports in Microsoft Partner Center to monitor sales, evaluate performance, and optimize your offers in the marketplace. As a partner, you can monitor your offer listings using the data visualization and insight graphs supported by Partner Center and find ways to maximize your sales. The improved analytics tools enable you to act on performance results and maintain better relationships with your customers and resellers.

To access the Partner Center analytics tools, open the Analyze dashboard under Commercial Marketplace.

Dashboard Displayed content
Summary Graphs, trends, and values of aggregate data that summarize marketplace activity for your offers
Orders Information about your orders in a graphical and downloadable format
Customers Information about your customers, including growth trends, presented in a graphical and downloadable format
Downloads A list of your download requests over the last 30 days
Ratings and reviews Information about ratings and reviews your customers leave for the offers they've acquired.

Summary dashboard

The Summary dashboard presents an overview based on each offer type. Insights show critical information at a glance and provide a broad view of the sales activity of your offers. You can visualize these reports using the Summary dashboard:

Date range

You can find a date range selection at the top-right corner of each page. The output of the Summary page graphs can be customized by selecting a date range based on the past 3, 6, or 12 months, or by selecting a custom date range with a maximum duration of 12 months. The default date range is six months.

Partner Center Analyze dashboard

Totals

The Totals section displays a count of all orders created, or customers acquired, during the selected date range.

  • The percentage value next to Total Orders and Total Customers represents the amount of growth compared to the previous month.
  • A green triangle pointing upward indicates a positive growth trend. A red triangle pointing downward indicates a negative growth trend relative to the previous month.
  • Order and Customer growth trends are represented by bar graphs and will display the value for each month by hovering over the columns of the chart.

Partner Center Analyze totals

Customers by geography

The Customers by geography heatmap displays a customer count on a world map.

  • You can move the map to view the exact location.
  • You can zoom into a specific location.
  • The heatmap has a supplementary grid to view the details of customer count (or order count) in the specific location.
  • You can search and select a country in the grid to zoom to the location in the map. Revert to the original view by pressing the Home button in the map.
  • A new customer has purchased one of your offers for the first time during the month within the selected date range.

Partner Center Analyze customer geography

Growth trend chart

You can view trends based on the growth of your Orders created or Customers acquired, displayed month by month according to the selected date range. You can further analyze these trends by selecting links below the chart, which navigate to the respective Order or Customer pages.

Partner Center Analyze growth trends

Customer leaderboard

The top 50 customers with the highest number of orders are displayed on a leader board, sorted by highest order count and order percentage.

  • Select a customer to view their profile details, orders organized by offer, or orders organized by Azure license type and pricing channel.
  • The Offers by orders donut chart presents the top four offers (by order count) and the remaining offers grouped in as 'Rest All'.

Note

Customer personal information will be presented only if the customer has provided consent. You can view this information if you have logged in with an Owner role permissions-level. Users with the Contributor role will not be able to view this information. Learn more about user roles and permissions.

Partner Center Analyze growth trends

Offers by orders

The Offers by orders chart organizes your active orders according to the Offer name.

  • You can drag over slices from the left donut chart to the right donut chart in order to display more details for the offer that you have dragged. These two charts enable you to compare a specific offer with the performance of all of your other offers ('Rest All').

Partner Center Analyze offers by orders

Orders dashboard

The Orders dashboard of the Analyze menu displays the current orders for all of your SaaS offers. You can view graphical representations of:

Note

There are differences between how analytics reports display in the Cloud Partner Portal (CPP) and the new Commercial Marketplace program in Partner Center. One specific way is that the Seller Insights in CPP has a Orders & Usage tab, which displays data for usage-based offers and non-usage-based offers. In Partner Center, the Orders page has a separate tab for SaaS Offers.

Order totals

The Order totals section displays a count of all orders created, including both Active and canceled orders, during the selected date range.

  • The percentage value next to Total Orders represents the amount of growth compared to the previous month.
  • A green triangle pointing upward indicates a positive growth trend. A red triangle pointing downward indicates a negative growth trend relative to the previous month.
  • Growth trends are represented by bar graphs and will display the value for each month by hovering over the columns of the chart.

Orders by geography

The Orders by geography heatmap displays a count of your orders on a world map and functions the same as the Customers by geography heatmap.

The Active orders by offers donut graph organizes all of your active orders according to their offer names.

  • The top four offers are displayed in the graph and the rest of the offers are grouped as 'Rest All'.
  • You can select specific offers in the legend to display only those offers in the graph.
  • Hovering over a slice in the graph will display the number of orders and percentage of that offer compared to your total number of orders across all offers.
  • Orders by offers trend displays month-by-month growth trends. The month column represents the number of orders by offer name. The line chart displays the growth percentage trend plotted on a z-axis.
  • You can use the slider on the top of the chart to scroll right and left along the x-axis and focus on specific data points.
  • You can display the trend chart by selecting a specific item on the legend.
  • You can also choose to display trends and data for canceled orders. The graph will function in the same way as active orders.

Partner Center Analyze active orders

Orders by marketplace license type

The Orders by marketplace license type chart displays a month-by-month order count based on the license type and billing method of the marketplace offer. License types include:

  • Billed through Azure: Microsoft bills customers on your behalf when you choose to sell your offer through Microsoft with this license type. Payment types include pay-as-you-go via credit card or Enterprise invoicing.
  • Bring your own license: Microsoft does not bill customers for their usage of this type of marketplace offer. Listed as Get it now (Free) in the marketplace.
  • Free: Microsoft does not bill customers for their usage of this type of marketplace offer. Listed as Free trial in the marketplace.
  • Microsoft as reseller: Represents offers sold by Microsoft resellers as a part of the Cloud Solution Provider (CSP) program.

Partner Center Analyze orders by license type

Orders by customer type

The Orders by customer type bar chart displays the number of orders divided between New Customers and Existing Customers.

  • A New customer has acquired one or more of your offers for the first time within the same calendar month (y-axis). An Existing customer has previously acquired an offer from you prior to the calendar month reported (on the y-axis).
  • An additional pie chart represents all orders created by the new or existing customer for the date range selected.
  • In both charts, you can choose to view only new or only existing customers by selecting the respective legend.

Partner Center Analyze orders by customer type

Order details table

The Order details table displays a numbered list of the 1000 top orders sorted by date of acquisition.

  • Each column in the grid is sortable.
  • The data can be extracted to a TSV file if the count of the records is less than 1000.
  • If records number over 1000, exported data will be asynchronously placed in a downloads page for the next 30 days.
  • Filters can be applied to the Order details table to display only the data that you are interested in. Data can be filtered by Country, Azure license type, Marketplace license type, Offer type, Order status, Free trails, Marketplace subscription ID, Customer ID, and Company name.

Partner Center Analyze order details

Customer dashboard

The Customer dashboard of the Analyze menu displays data for customers who have acquired your offers. You can view graphical representations of:

Customer totals

The Customer totals section displays a count of all customers, including new, existing, and churned, during the selected date range.

  • Customers percentage of growth compared to the previous month is indicated by the number and upward indicator in green or downward indicator in red.
  • Growth trends are represented by bar graphs and will display the value for each month by hovering over the columns of the chart.

Customer types

There are three customer types: new, existing, and churned.

  • A new customer has acquired one or more of your offers for the first time within the selected month.
  • An existing customer has acquired one or more of your offers prior to the month selected.
  • A churned customer has canceled all offers previously purchased.

The Customer trends chart displays a count of all customers, including new, existing, and churned, with a month-by-month growth trend.

  • The line chart represents the overall customer growth percentages.
  • The month column represents the count of customers stacked by new, existing, and churned customers.
  • The churned customer count is displayed on the negative direction of Y Axis.
  • You can select specific legend items to displayed more detailed views. For example, select new customers from the legend to only display new customers.
  • You can use the slider on the top of the chart to scroll right and left on the x-axis and focus on specific data points to view in more detail.
  • Hovering over a column of the chart will display details for only that month.

Partner Center Analyze customer trends

Customers by orders

The Customers by orders chart displays the Top Customer Percentile along the x-axis, as determined by their number of orders. The y-axis displays the customer's order count. The z-axis (line graph) displays the cumulative percentage of the total number of orders. You can display details by hovering over points along the line chart.

As an example, you can learn from this customer order data that the top 30% of your customers are contributing to 83% of the orders, equal to 2,130 orders.

Partner Center Analyze customer orders

Customer details table

The Customer details table displays a numbered list of the top 1000 customers sorted by the date they first acquired one of your offers.

  • Customer personal information will only be available if the customer has provided consent. You can only view this information if you have logged in with an Owner role level of permissions. Learn more about user roles and permissions.
  • Each column in the grid is sortable.
  • The data can be extracted to a TSV file if the count of the records is less than 1000.
  • If records number over 1000, exported data will be asynchronously placed in a downloads page for the next 30 days.
  • Filters can be applied to the table to display only the data that you are interested in. Data can be filtered by Company name, Customer ID, Marketplace Subscription ID, Azure License Type, Date Acquired, Date Lost, Customer Email, Customer Country/State/City/Zip, Customer Language, etc.

Partner Center Analyze customer details

Downloads dashboard

The Downloads dashboard of the Analyze menu displays requests for any downloads that contain over 1000 rows of customer or order data.

You will receive a pop-up notification and email containing a link to the Downloads dashboard whenever you request a download with over 1000 rows of data. These data downloads will be available for a 30-day period and then removed.

Partner Center Analyze downloads

Dictionary of data terms

Attribute Name Reports Definition
Azure License Type Customer, Order The type of licensing agreement used by customers to purchase Azure. Also known as Channel
Azure License Type: Cloud Solution Provider Customer, Order The end customer procures Azure and your Marketplace offer through their Cloud Solution Provider, who acts as your reseller.
Azure License Type: Enterprise Customer, Order The end customer procures Azure and your Marketplace offer through an Enterprise Agreement, signed directly with Microsoft.
Azure License Type: Enterprise through Reseller Customer, Order The end customer procures Azure and your Marketplace offer through a reseller who facilitates their Enterprise Agreement with Microsoft.
Azure License Type: Pay as You Go Customer, Order The end customer procures Azure and your Marketplace offer through a "Pay as You Go" agreement, signed directly with Microsoft.
Cloud Instance Name Order The Microsoft Cloud in which a VM deployment occurred.
Cloud Instance Name: Azure Global Order The public global Microsoft cloud.
Cloud Instance Name: Azure Government Order Government-specific Microsoft clouds for one of the following governments: China, Germany, or The United States of America.
Customer City Customer The city name provided by the customer. City could be different than the city in a customer's Azure Subscription.
Customer Communication Language Customer The language preferred by the customer for communication.
Customer Company Name Customer, Order The company name provided by the customer. Name could be different than the city in a customer's Azure Subscription.
Customer Country Customer, Order The country name provided by the customer. Country could be different than the country in a customer's Azure Subscription.
Customer Email Customer The e-mail address provided by the end customer. Email could be different than the e-mail address in a customer's Azure Subscription.
Customer First Name Customer The name provided by the customer. Name could be different than the name provided in a customer's Azure Subscription.
Customer ID Customer, Order The unique identifier assigned to a customer. A customer may have zero or more Azure Marketplace Subscriptions.
Customer Postal Code Customer The postal code provided by the customer. Code could be different than the postal code provided in a customer's Azure Subscription.
Customer State Customer The state (address) provided by the customer. State could be different than the state provided in a customer's Azure Subscription.
Date Acquired Customer The first date the customer purchased any offer published by you.
Date Lost Customer The last date the customer canceled the last of all offers previously purchased.
Is New Customer Order The value will identify a new customer acquiring one or more of your offers for the first time (or not). Value will be "Yes" if within the same calendar month for "Date Acquired". Value will be "No" if the customer has purchased any of your offers prior to the calendar month reported.
Is Preview SKU Order The value will let you know if you have tagged the SKU as "preview". Value will be "Yes" if the SKU has been tagged accordingly, and only Azure subscriptions authorized by you can deploy and use this image. Value will be "No" if the SKU has not been identified as "preview".
Is Promotional Contact Opt In Customer The value will let you know if the customer proactively opted in for promotional contact from publishers. At this time, we are not presenting the option to customers, so we have indicated "No" across the board. Once this feature is deployed, we will start updating accordingly.
Marketplace License Type Order The billing method of the Marketplace offer.
Marketplace License Type: Billed Through Azure Order Microsoft is your agent for this Marketplace offer and bills customers on your behalf. (Either PAYG Credit Card or Enterprise Invoice)
Marketplace License Type: Bring Your Own License Order The VM requires a license key provided by the customer to deploy. Microsoft does not bill customers for listing their offers in this way through the marketplace.
Marketplace License Type: Free Order The offer is configured to be free to all users. Microsoft does not bill customers for their usage of this offer.
Marketplace License Type: Microsoft as Reseller Order Microsoft is your reseller for this Marketplace offer.
Marketplace Subscription ID Customer, Order The unique identifier associated with the Azure Subscription the customer used to purchase your Marketplace offer. ID was formerly the Azure Subscription GUID.
Offer Name Order The name of the Marketplace offering.
Offer Type Order The type of Microsoft Marketplace offering.
Offer Type: Managed Application Order, Use the Azure app: managed app offer type when the following conditions are required: You deploy either a subscription-based solution for your customer using either a VM or an entire IaaS-based solution. You or your customer require that the solution be managed by a partner.
Offer Type: Azure Application Order, Use the Azure Application solution template offer type when your solution requires additional deployment and configuration automation beyond a simple VM.
Offer Type: Consulting Service Order Consulting Services in Azure Marketplace help to connect customers with services to support and extend their use of Azure.
Offer Type: Container Order Use the Container offer type when your solution is a Docker container image provisioned as a Kubernetes-based Azure container service.
Offer Type: Dynamics 365 Business Central Order Use this offer type when your solution is integrated with Dynamics 365 for Finance and Operations
Offer Type: Dynamics 365 for Customer Engagement Order Use this offer type when your solution is integrated with Dynamics 365 for Customer Engagement.
Offer Type: IoT Edge Module Order Azure IoT Edge modules are the smallest computation units managed by IoT Edge and can contain Microsoft services (such as Azure Stream Analytics), 3rd-party services, or your own solution-specific code.
Offer Type: Power BI Application Order Use the Power BI Application offer type when you deploy an application integrated with Power BI.
Offer Type: SaaS Application Order Use the SaaS app offer type to enable your customer to buy your SaaS-based, technical solution as a subscription.
Offer Type: Virtual Machine Order Use the virtual machine offer type when you deploy a virtual appliance to the subscription associated with your customer.
Offer Type: Visual Studio Marketplace Extension Order Offer type previously available to Azure DevOps extension developers. Going forward Azure DevOps extension developers can sell their extension directly to customers. Extension offers can be configured as paid or including a trial.
Order Cancel Date Order The date the Marketplace order was canceled.
Order ID Order The unique identifier of the customer order for your Marketplace service. Virtual Machine usage-based offers are not associated with an order.
Order Purchase Date Order The date the Marketplace Order was created.
Order Status Order The status of a Marketplace order at the time the data was last refreshed.
Order Status: Active Order The customer has purchased an order and has not canceled their order.
Order Status: canceled Order The customer previously purchased an order and subsequently canceled their order.
Provider Email Customer The email address of the provider involved in the relationship between Microsoft and the end customer. If the customer is an Enterprise through Reseller, this will be the reseller. If a Cloud Solution Provider (CSP) is involved, this will be the CSP.
Provider Name Customer The name of the provider involved in the relationship between Microsoft and end customer. If the customer is an Enterprise through Reseller, this will be the reseller. If a Cloud Solution Provider (CSP) is involved, this will be the CSP.
SKU Order SKU name as defined during publishing. An offer may have many SKUs, but a SKU can only be associated with a single offer.
Trial End Date Order The date the trial period for this order will end or has ended.

Ratings and reviews

As customers browse, search, and purchase offers in both marketplaces, they can leave ratings and reviews for the offers they've acquired. They're able to submit new ratings or reviews, and update or delete ratings or reviews they've already submitted. Reviews are posted in Azure marketplace or AppSource on the Reviews tab of the offer's product display page. Customers can include their names for ratings or reviews, or they can post anonymously.

Note

Customers can make changes only to the ratings and reviews they own.

The Ratings & review dashboard displays the trends and insights of customer activities. It provides graphical representations of:

  • Ratings & reviews
  • Review comments

Marketplace storefront tabs

Publishers can view their offer metrics separately in the AppSource & Azure Marketplace tabs. To view specific offer metrics, select Offer from the dropdown:

Partner Center analyze offer dropdown

Ratings and reviews summary

The ratings & reviews summary section displays the metrics below for a selected date range:

  • Average rating: Weighted average star rating of all the ratings submitted by customers for the selected offer.
  • Rating breakdown: Breakdown of star rating by the count of customers who submitted ratings. The bar chart is stacked with actual and revised ratings (updated rating count).
  • Total ratings: Overall count of ratings submitted. This count also includes ratings with and without reviews.
  • Ratings with reviews: Count of reviews submitted.

Partner Center analyze ratings and reviews summary

Review comments

Reviews are displayed in chronological order for when they were posted. The default view displays all reviews. You can filter through the reviews by star rating using the Filter in the dropdown menu. You can also search for keywords that appear in the review.

Partner Center analyze review comments

Frequently Asked Questions

This section provides answers to commonly asked questions about No Analytics Available Yet messages in Partner Center.

I am unable to view my analytics data in Partner Center. When I access these pages, I see the message below. Why is this?

No data for your offers yet

Why you may be getting this message:

  • Your offers listed in the marketplace are not SaaS offers. Currently, Partner Center reports analytics for SaaS offers only. Dynamics 365 offers can be published in partner center, but analytics for these offers are not yet enabled in partner center.
  • No acquisitions currently exist for your published offers in marketplace. This can mean that your offers are live in marketplace and gaining views from customers in the product display pages, but customers haven't yet taken action to purchase and deploy them.
  • The publishing of your offer might be in process and isn't live yet. Only live offers can be acquired by customers. To check the status of your offers, see Overview in the Analyze dashboard. For more information, see Summary dashboard in this article.
  • Your offers may be listed as Contact Me, which are list-only offers and cannot be purchased by customers in the marketplace. Although these offers generate leads and are shared with you, orders aren't created for these offers as they cannot be purchased. To check your offer listing type, go to setup page.

I know I have analytics data, but the message below is appearing:

No data for given date range

If you're receiving this message, it means you have analytics data but there isn't data for the date range you selected. Select a different date range or custom date range to view any data since 2010. For more information, see Date range.