Publishing guide by offer type

Once you decide on a publishing option, you are ready to select the offer type that will be used to present your offer.

The offer is the publishing object that you will create, publish, and manage in the Cloud Partner Portal. The offer type defines the offer structure, which includes the metadata, artifacts, and other content used to present the offer in the marketplace.

Before you can create an offer, you must choose an offer type. The offer type will correspond to the type of solution, app, or service offer that you wish to publish, as well as its alignment to Microsoft products and services.

A single offer type can be configured differently in the Cloud Partner Portal to enable different publishing options, calls-to-action, provisioning, or pricing. The publishing option and configuration of the offer type also align to the offer eligibility and technical requirements.

Be sure to review the storefront and offer type eligibility requirements and the technical publishing requirements before creating your offer.

List of offer types

Azure Marketplace offer types are listed in the table below.

Offer type Description
Virtual machines Use the virtual machine offer type when you deploy a virtual appliance to the subscription associated with your customer.
Solution templates Use the solution template offer type when your solution requires additional deployment and configuration automation beyond a simple VM.
Managed applications Use the Azure app: managed app offer type when the following conditions are required:
  • You deploy either a subscription-based solution for your customer using either a VM or an entire IaaS-based solution.
  • You or your customer require that the solution is managed by a partner.
    SaaS applications Use the SaaS app offer type to enable your customer to buy your SaaS-based, technical solution as a subscription.
    Container offers Use the Container offer type when your solution is a Docker container image provisioned as a Kubernetes-based Azure container service.
    IoT Microsoft Edge modules Azure IoT Edge modules are the smallest computation units managed by IoT Edge, and can contain Microsoft services (such as Azure Stream Analytics), 3rd-party services, or your own solution-specific code.
    Consulting services Consulting Services in Azure Marketplace help to connect customers with services to support and extend their use of Azure.
    AppSource offers The AppSource storefront includes offers that build on or extend Dynamics 365, Office 365, Power BI, and Power Apps.

    Finally, see Azure AD requirements by listing options and offer types for more information on single sign-on requirements.

    Next steps

    • Review the eligibility requirements in the publishing options by offer type section to finalize the selection and configuration of your offer.
    • Review the publishing patterns by storefront for examples on how your solution maps to an offer type and configuration.
    • Sign in to the Cloud Partner Portal to create and configure your offer.