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BidLandscapePoint Data Object - Ad Insight

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Defines an object that contains estimates of clicks, cost, and impressions given the suggested bid.

Note

The estimates are not a prediction or guarantee of future performance. Estimates are for search traffic only, and not based on performance for ads on the content network.

Syntax

<xs:complexType name="BidLandscapePoint" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="Bid" type="xs:double" />
    <xs:element minOccurs="0" name="Clicks" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="Impressions" type="xs:long" />
    <xs:element minOccurs="0" name="TopImpressions" nillable="true" type="xs:long" />
    <xs:element minOccurs="0" name="CurrencyCode" type="tns:CurrencyCode" />
    <xs:element minOccurs="0" name="Cost" nillable="true" type="xs:double" />
    <xs:element minOccurs="0" name="MarginalCPC" nillable="true" type="xs:double" />
  </xs:sequence>
</xs:complexType>

Elements

The BidLandscapePoint object has the following elements: Bid, Clicks, Cost, CurrencyCode, Impressions, MarginalCPC, TopImpressions.

Element Description Data Type
Bid The suggested bid value. double
Clicks The estimated number of clicks.

This element will be nil if there is no estimate available.		 double
Cost The estimated cost.

This element will be nil if there is no estimate available.		 double
CurrencyCode The ISO code for the monetary unit of the suggested bid value and estimated performance statistics. CurrencyCode
Impressions The estimated number of impressions. long
MarginalCPC Reserved for future use. double
TopImpressions The estimated number of impressions in the top or mainline ad results.

This element will be nil if there is no estimate available.		 long

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

AdGroupBidLandscape
KeywordBidLandscape