Report Attributes and Performance Statistics

Each of the Report Types contains a subset of attributes and performance statistics. When submitting a report request, you must include Attributes and Performance Statistics columns. The downloaded report will then include renamed columns (fields) corresponding to each column that you included in the report request. For information about required and optional columns, see the corresponding report column value set within Reporting Value Sets. For example to determine which columns are required and optional for a KeywordPerformanceReportRequest, see KeywordPerformanceReportColumn Value Set.

Attribute Columns

Attributes are set either by the advertiser or Bing Ads.

Column Value Description Availability
AccountId The Bing Ads assigned identifier of an account. This attribute is available in multiple reports, for example see AccountPerformanceReportColumn value set.
AccountName The account name. This attribute is available in multiple reports, for example see AccountPerformanceReportColumn value set.
AccountNumber The Bing Ads assigned number of an account. This attribute is available in multiple reports, for example see AccountPerformanceReportColumn value set.
AccountStatus The account status. This attribute is available in multiple reports, for example see AccountPerformanceReportColumn value set.
AdDescription The text attribute of an ad. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AdDistribution The network where you want your ads to show. This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
AdExtensionId The Bing Ads assigned identifier of an ad extension. This attribute is available in multiple reports, for example see AdExtensionDetailReportColumn value set.
AdExtensionType The type name that corresponds to the AdExtensionTypeId column.

If the AdExtensionTypeId is 10, this AdExtensionType name is Sitelink Extension.

If the AdExtensionTypeId is 11, this AdExtensionType name is Location Extension.

If the AdExtensionTypeId is 12, this AdExtensionType name is Call Extension and the IsCallTrackingEnabled property of the CallAdExtension is set to False.

If the AdExtensionTypeId is 14, this AdExtensionType name is Call Extension and the IsCallTrackingEnabled property of the CallAdExtension is set to True.
This attribute is available in multiple reports, for example see AdExtensionDetailReportColumn value set.
AdExtensionTypeId The system identifier that corresponds to the AdExtensionType column. The supported identifiers are 10, 11, and 12. This attribute is available only with the AdExtensionDetailReportColumn value set.
AdExtensionVersion The version attribute of an ad extension. This attribute is available in multiple reports, for example see AdExtensionDetailReportColumn value set.
AdGroupCriterionId The Bing Ads assigned identifier of an ad group criterion. This attribute is available in multiple reports, for example see ProductPartitionPerformanceReportColumn value set.
AdGroupId The Bing Ads assigned identifier of an ad group. This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
AdGroupLabels The labels applied to the ad group.

Labels are delimited by a semicolon (;) in the report download.
This attribute is available only with the AdGroupPerformanceReportColumn value set.
AdGroupName The ad group name. This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
AdGroupStatus The ad group status. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AdId The Bing Ads assigned identifier of an ad. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AdLabels The labels applied to the ad.

Labels are delimited by a semicolon (;) in the report download.
This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AdRelevance How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers.

A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.

If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score.

Data for this column is typically updated 14-18 hours after the UTC day ends.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
AdStatus The ad status. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AdTitle The ad title. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AdType The ad type. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
AgeGroup The age group of the audience who might have viewed the ad, if known.

The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+.
This attribute is available only with the AgeGenderDemographicReportColumn value set.
AreaCode The area code where the user was physically located when they clicked the ad. This attribute is available only with the CallDetailReportColumn value set.
AssociationStatus The status of the association between the ad group and remarketing list, which indicates whether ads are eligible to display. The possible values are Active, Paused, and Deleted. This attribute is available only with the AudiencePerformanceReportColumn value set.
AttributeChanged Identifies the attribute or property of the entity from the ItemChanged column that changed.

For a list of elements whose change history is reported, see the Attribute Changed column within SearchCampaignChangeHistoryReportColumn Remarks.

This column is empty if a campaign, ad group, or ad entity was added or deleted.
This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
AudienceId The Bing Ads assigned identifier of an audience, for example the remarketing list ID. This attribute is available only with the AudiencePerformanceReportColumn value set.
AudienceName The audience name. This attribute is available only with the AudiencePerformanceReportColumn value set.
BidAdjustment This attribute reflects the current value of your ad group's audience bid adjustment, even if a different bid adjustment value was used when the ad was shown. This value is the requested percentage to increase or decrease the bid amount for the remarketing list. This attribute is available only with the AudiencePerformanceReportColumn value set.
BidMatchType The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.

The possible values are Broad, Exact, Phrase, and Unknown.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
BidStrategyType The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
BudgetAssociationStatus Indicates whether or not the campaign is currently spending from the budget mentioned in the BudgetName column. The possible values are Current and Ended. This attribute is available only with the CampaignPerformanceReportColumn value set.
BudgetName The name of the budget.

This column will be empty for unshared budgets.
This attribute is available only with the CampaignPerformanceReportColumn value set.
BudgetStatus The budget status. The possible values are Active and Deleted.

This column will be empty for unshared budgets.
This attribute is available only with the CampaignPerformanceReportColumn value set.
Business Depending on your responsive ad's placement, your business's name may appear in your ad.

This column only applies to Audience campaigns.
This attribute is available only with the AdPerformanceReportColumn value set.
CallStatus The call status.

This column is deprecated and will be removed in a future API version. Bing Ads stopped charging for manual calls to a tracked number on March 12, 2014, and the CallStatus value is empty for any dates since.
This attribute is available only with the CallDetailReportColumn value set.
CallTypeName The name of the call type.

This column is deprecated and will be removed in a future API version. Bing Ads stopped charging for manual calls to a tracked number on March 12, 2014, and the CallTypeName value is empty for any dates since.
This attribute is available only with the CallDetailReportColumn value set.
CampaignId The Bing Ads assigned identifier of a campaign. This attribute is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
CampaignLabels The labels applied to the campaign.

Labels are delimited by a semicolon (;) in the report download.
This attribute is available only with the CampaignPerformanceReportColumn value set.
CampaignName The campaign name. This attribute is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
CampaignStatus The campaign status. This attribute is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
CampaignType The type of campaign. Possible values include Search & content, Shopping, and Dynamic search. This attribute is available only with the SearchQueryPerformanceReportColumn value set.
Category0 The top level category that Bing matched to your website. For example if the category is US/CA/SFO, the Category0 value will be US. This attribute is available only with the DSACategoryPerformanceReportColumn value set.
Category1 The mid level category that Bing matched to your website. For example if the category is US/CA/SFO, the Category1 value will be CA. This attribute is available only with the DSACategoryPerformanceReportColumn value set.
Category2 The low level category that Bing matched to your website. For example if the category is US/CA/SFO, the Category2 value will be SFO. This attribute is available only with the DSACategoryPerformanceReportColumn value set.
CategoryList The list of categories that Bing matched to your website. Up to three category levels can be returned per category list item. The list items are JSON encoded i.e., an array named categoryList with one or more category list items. For example, in the downloaded report data the categories might be {"categoryList":[{"category":"US/CA/SFO"},{"category":"US/WA/SEA"},{"category":"US/TX"}]}. This attribute is available only with the DSASearchQueryPerformanceReportColumn value set.
ChangedBy The user name of the user that made the change to settings within the account. If the system made the change, the value will be Administrator. This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
City The city where the user was physically located when they clicked the ad. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
ClickType Click type refers to each component of an ad that a customer can click.

The possible click types are ad title, image, phone number, driving directions, sitelink, and review.
This attribute is available in multiple reports, for example see AdExtensionByKeywordReportColumn value set.
ClickTypeId The click type ID. This attribute is available only with the ProductSearchQueryPerformanceReportColumn value set.
CompanyName With company targeting, you can show your ads only to people who work at specific companies (according to LinkedIn). You can also exclude people who work for specific companies from seeing your ads. This attribute is available only with the ProfessionalDemographicsAudienceReportColumn.
ConflictLevel The entity level where the keyword and negative keyword conflict occurs.

The possible values are AdGroup and Campaign.
This attribute is available only with the NegativeKeywordConflictReportColumn value set.
Country The country where the user was physically located when they clicked the ad. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
County The county where the user was physically located when they clicked the ad. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
CountryOfSale The report will include a column that contains the country of sale for the product catalog. This attribute is available in multiple reports, for example see ProductPartitionPerformanceReportColumn Value Set.
CurrentMaxCpc The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
CurrencyCode The account currency type.

For possible values, see Currencies.
This attribute is available in multiple reports, for example see BudgetSummaryReportColumn value set.
CustomLabel0 The value of the Custom_label_0 field in your Bing Merchant Center catalog. This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
CustomLabel1 The value of the Custom_label_1 field in your Bing Merchant Center catalog. This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
CustomLabel2 The value of the Custom_label_2 field in your Bing Merchant Center catalog. This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
CustomLabel3 The value of the Custom_label_3 field in your Bing Merchant Center catalog. This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
CustomLabel4 The value of the Custom_label_4 field in your Bing Merchant Center catalog. This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
CustomParameters Depending on which report you submit, this value represents the current custom parameter set of the campaign, ad group, ad, keyword, or criterion.

Each custom parameter is a key and value pair. The list of custom parameters is semicolon-delimited and each key is enclosed by braces and a leading underscore, for example {_key1}=value1;{_key2}=value2.
This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
Date The date for the downloaded report records. The date will be in the time zone of the campaign This attribute is available only with the BudgetSummaryReportColumn value set.
DateTime The date and time of the change. The date and time will be in the time zone of the campaign. This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
DeliveredMatchType The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies.

The possible values are Broad, Exact, Phrase, and Unknown.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
DestinationUrl The destination URL attribute of the ad, keyword, or ad group criterion.

If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
This attribute is available in multiple reports, for example see DestinationUrlPerformanceReportColumn value set.
DeviceOS The operating system of the device reported in the DeviceType column.

The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows.

If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown.
This attribute is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
DeviceType The device name attribute of a device OS target bid. The type of device which showed ads.

The possible values include Computer, Smartphone, Tablet, and Unknown.
This attribute is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
DisplayUrl The ad display URL. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
DynamicAdTarget The dynamic ad target or webpage condition that Bing matched to your website. For example the condition could be returned in the report as URL contains xyz. This attribute is available in multiple reports, for example see DSAAutoTargetPerformanceReportColumn value set.
DynamicAdTargetId The Bing Ads assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID. This attribute is available in multiple reports, for example see DSAAutoTargetPerformanceReportColumn value set.
DynamicAdTargetStatus The current status of the dynamic ad target. This attribute is available only with the DSAAutoTargetPerformanceReportColumn value set.
EndTime The end time of the call. This attribute is available only with the CallDetailReportColumn value set.
EntityId The Bing Ads system identifier of the entity that was updated. This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
EntityName The name of the entity that was updated. This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
ExpectedCtr How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. This metric tells you if a keyword is underperforming and causing a loss in impression share, so you can make keyword changes or remove ads altogether.

A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.

If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score.

Data for this column is typically updated 14-18 hours after the UTC day ends.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
FinalAppURL Reserved for future use. Not applicable.
FinalMobileURL Depending on which report you submit, this value represents the Final Mobile URL of the ad, keyword, or criterion.

Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
FinalURL Depending on which report you submit, this value represents the Final URL of the ad, keyword, or criterion.

Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
Gender The gender of the audience who might have viewed the ad, if known.

Possible values are Male and Female.
This attribute is available only with the AgeGenderDemographicReportColumn value set.
Goal The name of your event tracking or campaign analytics goal. This attribute is available in multiple reports, for example see GoalsAndFunnelsReportColumn value set.
GoalId The Bing Ads assigned identifier of a goal. This attribute is available only with the GoalsAndFunnelsReportColumn value set.
GoalType The goal type.
Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
This attribute is available only with the GoalsAndFunnelsReportColumn value set.
Headline For Dynamic Search Ads campaigns, Headline is the Dynamic Search Ad headline that was dynamically generated by Bing Ads. For Audience campaigns, Headline is the shorter of two possible responsive ad headlines. This attribute is available only with the AdPerformanceReportColumn value set and DSASearchQueryPerformanceReportColumn value set.
HistoricalAdRelevance Historical average of ad relevance scores back as far as 18 months from the current date.

This score may vary from the score in the AdRelevance column, which is the current score and same value for each day in the time period.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
HistoricalExpectedCtr Historical average of expected click-through rate scores going back as far as 18 months from the current date.

This score may vary from the score in the ExpectedCtr column, which is the current score and same value for each day in the time period.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
HistoricalLandingPageExperience Historical average of landing page experience scores back as far as 18 months from the current date.

This score may vary from the score in the LandingPageExperience column, which is the current score and same value for each day in the time period.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
HistoricalQualityScore The historical quality score of the keyword. The historical quality score for each row is the value that was calculated for quality score on that date.

Use the historical quality score to find out how the quality score may have changed over time. For example, if you specify a time period that spans three days, the historical quality score for day one will be the quality score calculated on day one, the historical quality score for day two will be the quality score calculated on day two, and so on.

This score may vary from the score in the QualityScore column, which will be the same value for each day in the time period.

You may include this column only with Daily aggregation.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
HowChanged The value that indicates whether the element was added, updated, or deleted. For possible values, see ChangeTypeReportFilter.

For adds, the NewValue column contains the added entity. For deletes, the OldValue column contains the deleted entity. For updates, the NewValue column contains the new value and the OldValue column contains the old value.

If an entity which has a delivery status property was added, for example a campaign, the value of HowChanged is Added. To report a deleted entity, the ItemChanged field is Status, the HowChanged field is Changed, and the NewValue field is Deleted.

Associating a target with a campaign or ad group will be reported as an add change. The AttributeChanged column will identify the target types contained in the target object. Updates to a target object will be reported as a delete change and an add change. Removing a campaign's or ad group's association with a target object will be reported as a delete change.
This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
IndustryName With industry targeting, you can show your ads only to people who work in specific industries (according to LinkedIn). You can also exclude people who work in specific industries from seeing your ads. This attribute is available only with the ProfessionalDemographicsAudienceReportColumn.
ItemChanged The value that identifies the entity that changed.

If the change is an update to an element of the entity or is related to a target associated with a campaign or ad group, the AttributeChanged column contains the element of the entity that changed or the type of target that was changed.
This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
JobFunctionName With job function targeting, you can show your ads only to people who have specific kinds of jobs (according to LinkedIn). You can also exclude people who have specific kinds of jobs from seeing your ads. This attribute is available only with the ProfessionalDemographicsAudienceReportColumn.
Keyword The keyword text. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
KeywordId The Bing Ads assigned identifier of a keyword. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
KeywordLabels The labels applied to the keyword.

Labels are delimited by a semicolon (;) in the report download.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn value set.
KeywordStatus The keyword status. This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
LandingPageTitle The title of your webpage where the search user landed. This attribute is available only with the DSASearchQueryPerformanceReportColumn value set.
LandingPageExperience An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website.

A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.

If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score.

Data for this column is typically updated 14-18 hours after the UTC day ends.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
Language The language of the country the ad is served in.

For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
LocationId The Bing Ads identifier of the location where the user was physically located when they clicked the ad. For geographical location identifiers, see Geographical Location Codes. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
LocationType The location type used to deliver ads. For example to distinguish between people in versus searching for or viewing pages about the corresponding location of interest.

The possible location type values are listed below:

Physical location - Indicates that the user was physically located in the corresponding City, Country, MetroArea, or State locations.

Location of interest - Indicates that the physical location of the user was not used to serve the ad, and the user was searching for or viewing pages about the corresponding City, Country, MetroArea, or State locations.

Unknown - Legacy value returned if the physical location was not used or confirmed prior to the release of this report column in May 2014.

If the user is searching for the location that they are in, then the location type is Physical location. For example if the search user is in Seattle and searching for Seattle, the location type is Physical location.
This attribute is available only with the GeographicPerformanceReportColumn value set.
LocalStoreCode An alphanumeric identifier defined by the merchant to uniquely identify each local store. This attribute is available in multiple reports, for example see ProductDimensionPerformanceReportColumn value set.
LongHeadline For Audience campaigns, LongHeadline is the longer of two possible responsive ad headlines. This attribute is available only with the AdPerformanceReportColumn value set.
MetroArea The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
MerchantProductId The report will include a column that contains the unique identifier provided by a merchant for each product offer. This attribute is available in multiple reports, for example see ProductDimensionPerformanceReportColumn value set.
MostSpecificLocation The most specific location used to deliver ads. For example if the city and country are both identified, this column will include the same value as the City column. If postal code information is available, then it will be included in the report instead of city or country. This attribute is available only with the GeographicPerformanceReportColumn value set.
NegativeKeyword The negative keyword text. This attribute is available only with the NegativeKeywordConflictReportColumn value set.
NegativeKeywordId The Bing Ads assigned identifier of a negative keyword. This attribute is available only with the NegativeKeywordConflictReportColumn value set.
NegativeKeywordList The name of the negative keyword list. This attribute is available only with the NegativeKeywordConflictReportColumn value set.
NegativeKeywordListId The Bing Ads assigned identifier of a negative keyword list. This attribute is available only with the NegativeKeywordConflictReportColumn value set.
NegativeKeywordMatchType The type of match to compare the negative keyword and the user's search term.

The possible values for a negative keyword are Exact and Phrase.
This attribute is available only with the NegativeKeywordConflictReportColumn value set.
Network The current network setting of an ad group. The following is a list of possible values:

AOL search

Bing and Yahoo! search

Content

Syndicated search partners
This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
NewValue The value after the change. For more information, see the HowChanged column. This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
OfferLanguage The report will include a column that contains the language for the product offer.

For possible values see Ad Languages. The language display name will be provided in the report e.g. English.
This attribute is available in multiple reports, for example see ProductPartitionPerformanceReportColumn Value Set.
OldValue The value before the change. For more information, see the HowChanged column. This attribute is available only with the SearchCampaignChangeHistoryReportColumn value set.
Param1 The first dynamic substitution parameter (Param1) of a keyword or biddable ad group criterion. This attribute is available only with the AdDynamicTextPerformanceReportColumn value set.
Param2 The second dynamic substitution parameter (Param2) of a keyword or biddable ad group criterion. This attribute is available only with the AdDynamicTextPerformanceReportColumn value set.
Param3 The third dynamic substitution parameter (Param3) of a keyword or biddable ad group criterion. This attribute is available only with the AdDynamicTextPerformanceReportColumn value set.
PartitionType The product partition type. This attribute is available only with the ProductPartitionPerformanceReportColumn value set.
Path1 The path 1 attribute of an ad. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
Path2 The path 2 attribute of an ad. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
PostalCode The postal code where the user was physically located when they clicked the ad. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
PricingModel The ad group's pricing model.

Possible values include Cost per click and Cost per 1000 impressions.
This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
ProductCategory1 The first level value of the Product_category field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductCategory2 The second level value of the Product_category field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductCategory3 The third level value of the Product_category field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductCategory4 The fourth level value of the Product_category field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductCategory5 The fifth level value of the Product_category field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductGroup The forward slash ('/') delimited list of product conditions, reported as Operand = Attribute. For example "Product Type = Home / Product Type = Electronics / Product Type = DVD Player". Also note that in a report the single asterisk (*) refers to a product group that matches everything else besides the other filters for the product group. This attribute is available only with the ProductPartitionPerformanceReportColumn value set.
ProductType1 The first level value of the Product_type field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductType2 The second level value of the Product_type field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductType3 The third level value of the Product_type field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductType4 The fourth level value of the Product_type field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProductType5 The fifth level value of the Product_type field in your Bing Merchant Center catalog. For more information, see How is the catalog feed organized? This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
ProximityTargetLocation The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad.

The Radius attribute column contains the distance of the radius.
This attribute is available only with the UserLocationPerformanceReportColumn value set.
PublisherUrl The URL of the website that displayed the ad.

If the Network is AOL search, then the publisher URL value is AOL Search Properties Only.

If the Network is Bing and Yahoo! search, then the publisher URL value is either Bing and Yahoo! Search Properties Only or msn.com.

If the Network is Syndicated search partners, then the publisher URL value is determined by the Syndicated search partners URL.
This attribute is available only with the PublisherUsagePerformanceReportColumn value set.
QualityImpact The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming:

0 - Not available. Could be because the keyword is not underperforming.

1 - Low impact. Improving the quality score could increase impressions by less than 100 additional impressions per day.

2 - Medium impact. Improving the quality score could increase impressions by 100 to 500 additional impressions per day.

3 - High impact. Improving the quality score could increase impressions by more than 500 additional impressions per day.
This attribute is available only with the KeywordPerformanceReportColumn Value Set.
QualityScore The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Bing Ads using the ExpectedCtr, AdRelevance, and LandingPageExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10.

Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for syndicated networks do not affect quality score. The value in the report will be "0" (zero) if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more.

Quality score is typically updated 14-18 hours after the UTC day ends. Keywords in all time zones will be assigned a quality score for the corresponding UTC day.

If you run the report multiple times in a day, the quality score values could change from report to report based on when you run the report relative to when the scores are calculated.

If you specify a time period that spans multiple days, the quality score is the current and most recently calculated score and will be reported as the same for each day in the time period. Use the historical quality score to find out how quality score may have changed over time. Historical quality score is a daily snapshot of the rolling quality score. For more information on historical quality score, see the HistoricalQualityScore column.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
QueryIntentCity The name of a city if the user's geographical intent can be determined. The city is set if the user's intent is related to a city, and not necessarily if they are physically located in the city. This attribute is available only with the UserLocationPerformanceReportColumn value set.
QueryIntentCountry The name of a country if the user's geographical intent can be determined. The country is set if the user's intent is related to a country, and not necessarily if they are physically located in the country. This attribute is available only with the UserLocationPerformanceReportColumn value set.
QueryIntentCounty The name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county. This attribute is available only with the UserLocationPerformanceReportColumn value set.
QueryIntentDMA The name of a metro area (Nielsen DMA® in the United States) if the user's geographical intent can be determined. The metro area is set if the user's intent is related to a metro area, and not necessarily if they are physically located in the metro area. This attribute is available only with the UserLocationPerformanceReportColumn value set.
QueryIntentLocationId The location identifier if the user's geographical intent can be determined. This attribute is available only with the UserLocationPerformanceReportColumn value set.
QueryIntentPostalCode The name of a postal code if the user's geographical intent can be determined. The postal code is set if the user's intent is a postal code, and not necessarily if they are physically located in the postal code. This attribute is available only with the UserLocationPerformanceReportColumn value set.
QueryIntentState The name of a state if the user's geographical intent can be determined. The state is set if the user's intent is related to a state, and not necessarily if they are physically located in the state. This attribute is available only with the UserLocationPerformanceReportColumn value set.
Radius The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad.

The ProximityTargetLocation attribute column contains the address or landmark name of the radius.
This attribute is available only with the UserLocationPerformanceReportColumn value set.
SearchQuery The search term used by your potential audience. This attribute is available only with the SearchQueryPerformanceReportColumn value set.
SellerName The report will include a column that contains the merchant or store name that offers the product. This attribute is available only with the ProductDimensionPerformanceReportColumn value set.
StartTime The start time of the call. This attribute is available only with the CallDetailReportColumn value set.
State The state where the user was physically located when they clicked the ad. This attribute is available in multiple reports, for example see UserLocationPerformanceReportColumn value set.
Status The current entity status. This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
TargetingSetting This attribute reflects the current value of your ad group's audience targeting setting. The possible values are "Target and bid" or "Bid only".

Target and bid: Show ads only to people included in the remarketing list, with the option to change the bid amount.

Bid only: Show ads to people searching for your ad, with the option to change the bid amount for people included in the remarketing list.
This attribute is available only with the AudiencePerformanceReportColumn value set.
TimePeriod The time period of each report row.

You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see Time Period Column.
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
TitlePart1 The title part 1 attribute of an ad. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
TitlePart2 The title part 2 attribute of an ad. This attribute is available in multiple reports, for example see AdPerformanceReportColumn value set.
TopVsOther The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. The following is a list of possible values:

AOL search - Top
AOL search - Other
Bing and Yahoo! search - Top
Bing and Yahoo! search - Other
Syndicated search partners - Top
Syndicated search partners - Other
Content network
Unknown
This attribute is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
TotalClicksOnAdElements The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on. This attribute is available only with the ProductSearchQueryPerformanceReportColumn value set.
TrackingTemplate Depending on which report you submit, this value represents the current tracking template of the campaign, ad group, ad, keyword, or criterion. This attribute is available in multiple reports, for example see AdGroupPerformanceReportColumn value set.
WebsiteCoverage A score from 0.0 to 1.0 that indicates the percentage of pages in the requested language that belong to a particular domain out of all the pages that Bing has indexed for the same language your website's domain.

In other words coverage is the percentage of webpages that match a category and language divided by the total number of webpages using the same language in the domain.

For example, if the category US/CA/SFO matches 500 english webpages and US/CA matches 1,000 english webpages, then the coverage will be 0.50 (50 percent).
This attribute is available only with the DSAAutoTargetPerformanceReportColumn value set.

Performance Statistics Columns

Performance statistics include ad delivery, user engagement, and return on investment over time. With most report types you have the option to include impressions, clicks, click-through-rate, and average cost-per-click.

Column Value Description Availability
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

The formula for calculating the average CPC is (Spend /Clicks).
This performance statistic is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
AverageCpp The average cost per phone call (CPP).

This column is applicable solely for manual calls, and does not include clicks-to-call data.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
AveragePosition The average position of the ad on a webpage. This performance statistic is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
BenchmarkBid Shows you how much other advertisers are bidding on average on similar products as your current target.

Use this information as a benchmark to compare your bidding strategy for a product group against that of other advertisers advertising similar products. If the benchmark bid is significantly higher than your bid, you might consider raising your bid.
This attribute is available in multiple reports, for example see ProductPartitionPerformanceReportColumn Value Set.
BenchmarkCtr Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.

If the benchmark CTR is significantly higher than the CTR for your product group, you might consider raising your bid for that product group, or improving the product information, particularly product images and titles.
This attribute is available in multiple reports, for example see ProductPartitionPerformanceReportColumn Value Set.
ClickCalls The number of phone calls initiated by clicks. This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Bing Ads click measurement: description of methodology. This performance statistic is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
ClickSharePercent The percentage that your ads were clicked relative to all ads clicked by users who searched by keywords that matched your keywords and targeting selections.

For example, your click share percent is 30% if 10 ads were clicked, and three of the 10 ads were yours.
This performance statistic is available only with the ShareOfVoiceReportColumn value set.
ConversionRate The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

The formula for calculating the conversion rate is (Conversions / Clicks) x 100.Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
Conversions The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
CostPerAssist The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).

Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available only with the ConversionPerformanceReportColumn value set.
CostPerConversion The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

The formula for calculating CTR is (Clicks / Impressions) x 100.
This performance statistic is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
DailySpend The average amount of campaign budget spent per day. This performance statistic is available only with the BudgetSummaryReportColumn value set.
Duration The duration of each forwarded call that originated from a call ad extension. This performance statistic is available only with the CallDetailReportColumn value set.
EstimatedClickPercent The estimated number of times that an ad could be clicked by a particular age group or gender, divided by the total number of estimated clicks across the ad group (including estimated clicks for unknown age & gender demographics). The value is expressed as a percent from 0 - 100.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
EstimatedClicks The estimated number of times that an ad could be clicked by a particular age group or gender.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
EstimatedConversionRate The estimated number of the conversions that results in a sale or another measure of success to a particular age group or gender, divided by the estimated number of clicks by a particular age group or gender.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
EstimatedConversions The estimated number of conversions, which are the clicks that results in a sale or another measure of success, to a particular age group or gender. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
EstimatedCtr The estimated click-through rate (Ctr) as a percentage.

The formula for calculating the estimated click-through rate is (estimated clicks / estimated impressions) x 100.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
EstimatedImpressionPercent The estimated number of impressions, or the number of times an ad could be served to a particular age group or gender, divided by the total number of estimated impressions across the ad group (including estimated impressions for unknown age & gender demographics). The value is expressed as a percent from 0 - 100.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
EstimatedImpressions The estimated number of times an ad could be served to a particular age group or gender.

This value is an estimate because the age and gender is not known for the entire audience.
This performance statistic is available only with the AgeGenderDemographicReportColumn value set.
ExactMatchImpressionSharePercent The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive.

Reports on exact match impression share highlight how your keywords perform only on those searches that exactly match your keywords. Use this data together with impression share to diagnose your non-exact match keywords, and make changes to be more competitive and gain more impressions.

This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ImpressionLostToBidPercent The percentage of time your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction. The value of this column is empty if the data is not available.

If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

Data for this column is typically updated 14-18 hours after the UTC day ends.
For Bing Shopping campaigns, this data is not available.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ImpressionLostToBudgetPercent The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

Data for this column is typically updated 14-18 hours after the UTC day ends.
For Bing Shopping campaigns, this data is only available with the campaign, ad group, product dimension, and product partition performance reports. It is not available with other reports e.g., the share of voice report.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ImpressionLostToExpectedCtrPercent The percentage of impression share lost due to low expected click-through rate. If this is high, figure out what you can do to increase your CTR. The value of this column is empty if the data is not available.

If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

Data for this column is typically updated 14-18 hours after the UTC day ends.
For Bing Shopping campaigns, this data is not available.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ImpressionLostToAdRelevancePercent The percentage of impression share lost due to low ad relevance. The value of this column is empty if the data is not available.

If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

Data for this column is typically updated 14-18 hours after the UTC day ends.
For Bing Shopping campaigns, this data is not available.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ImpressionLostToRankPercent The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

Data for this column is typically updated 14-18 hours after the UTC day ends.
For Bing Shopping campaigns, this data is only available with the campaign, ad group, product dimension, and product partition performance reports. It is not available with other reports e.g., the share of voice report.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
Impressions The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions. This performance statistic is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.

Example: Out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%.

If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

Data for this column is typically updated 14-18 hours after the UTC day ends.
For Bing Shopping campaigns, this data is only available with the campaign, ad group, product dimension, and product partition performance reports. It is not available with other reports e.g., the share of voice report.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityClicks Clicks that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information, see Bing Ads click measurement: description of methodology. This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityGeneralClicks Clicks that are filtered by general methods, such as blacklists and activity-based detection, and that exhibit a low likelihood of commercial intent. You are not billed for these clicks. For more information, see Bing Ads click measurement: description of methodology. This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityClicksPercent The low-quality clicks as a percentage.

The formula for calculating the low quality clicks percentage is (LowQualityClicks / Clicks) * 100.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityConversionRate The low-quality conversion rate as a percentage.

The formula for calculating the conversion rate is (LowQualityConversions / LowQualityClicks) x 100.Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityConversions The number of conversions that originate from low-quality clicks.

Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityImpressions The number of impressions that result from low-quality keyword searches. This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualityImpressionsPercent The low-quality impressions as a percentage.

The formula for calculating the percentage is (LowQualityImpressions / Impressions) x 100.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
LowQualitySophisticatedClicks Invalid clicks that use sophisticated means to appear valid. You are not billed for these clicks. For more information, see Bing Ads click measurement: description of methodology. This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ManualCalls The number of calls dialed manually from any device to the tracked phone number.

This column is applicable solely for manual calls, and does not include clicks-to-call data.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
MatchedProductsAtAdGroup The number of products per ad group that matched your product group targets. This performance statistic is available only with the ProductMatchCountReportColumn.
MatchedProductsAtCampaign The number of products per campaign that matched your product group targets. This performance statistic is available only with the ProductMatchCountReportColumn.
MatchedProductsAtProductGroup The number of products per product group that matched your product group targets. This performance statistic is available only with the ProductMatchCountReportColumn.
MonthlyBudget The average amount of campaign budget spent during a calendar month. This performance statistic is available only with the BudgetSummaryReportColumn value set.
MonthToDateSpend The amount of money spent to date for the month. This performance statistic is available only with the BudgetSummaryReportColumn value set.
PhoneCalls The number of total calls to the tracked phone number that showed with your ad.

The formula for calculating the phone calls is ManualCalls + ClickCalls.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
PhoneImpressions The number of times your tracked number was shown on all devices. This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
Ptr The phone-through rate (Ptr).

The formula for calculating the Ptr is (PhoneCalls / PhoneImpressions) x 100.
This performance statistic is available in multiple reports, for example see CampaignPerformanceReportColumn value set.
ReturnOnAdSpend The return on ad spend (ROAS).

The formula for calculating the ROAS is (Revenue / Spend).Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
Revenue The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
RevenuePerAssist The revenue per assist.

The formula for calculating the revenue per assist is (Revenue / Assists).Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
RevenuePerConversion The revenue per conversion.

The formula for calculating the revenue per conversion is (Revenue / Conversions).Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
This performance statistic is available in multiple reports, for example see ConversionPerformanceReportColumn value set.
Spend The cost per click (CPC) summed for each click. This performance statistic is available in multiple reports, for example see KeywordPerformanceReportColumn Value Set.
TotalClicks The number of billable and non-billable times that the ad extension was clicked. This performance statistic is available in multiple reports, for example see AdExtensionByKeywordReportColumn value set.