Bing Ads Technical Guides

The technical guides below describe core advertising scenarios using Bing Ads services.

Guides

Topic Description
Authentication with OAuth Manage Bing Ads accounts linked to a Microsoft Account using OAuth access tokens.
Bing Ads Services Protocol Review requirements and best practices for using Bing Ads services efficiently.
Handling Service Errors and Exceptions Review suggestions for error handling and troubleshooting your application.
Customer Accounts Review advertising business models, and manage your customer accounts and users.
Campaigns Set your campaign budget and bid strategy.
Ads Setup campaigns for specific ad types. Use ad extensions to decorate ads with additional information that helps customers find relevant information about your products and services. For example, you can include deep links into your website to quickly direct your customers to relevant promotional or technical information that may help increase conversions.
Reports Get detailed reports about accounts, campaigns, and ad groups. The information can help you track finances, measure performance, and adjust settings to optimize your budget or campaign.

See Also

Get Started With the Bing Ads API
Bing Ads API Overview
Bing Ads API Reference