Create a CSV Hotel Feed file


This beta release of Hotel Ads is available to select participants only. For information about participating in the beta release program, please contact your account manager.

The Hotel feed and documentation are subject to change.

To provide Bing your hotel listings, create a CSV file that contains a listing of each hotel you want to advertise. A listing describes the hotel's name, address, telephone number, and geographical coordinates.

For information about creating a feed file using an XML document, see Creating an XML Hotel Feed file.


The hotel feed supports only the English language.

Getting the data right

Because Bing attempts to match properties in your hotel feed to businesses in Bing Maps, it is import that the data you provide about the hotel is accurate and complete.

If your property has missing or incorrect information, Bing may not be able to match it. If Bing cannot match the property, Bing will not advertise it. When your TAM imports your hotel feed file, they will let you know the hotels that Bing could not match.

Defining a hotel listing

The first line of the feed file is the header row, which contains the column names of the hotel data in the feed. The header must include the column names of all required data elements. Only include the names of optional columns if you provide data for them.

The following is the list of columns that you may include in the feed. The feed file may contain the columns in any order and the column names are case insensitive.

Column name Description Data type Required
id An opaque, user-defined ID that uniquely identifies the hotel within the feed.

When you create your transaction message, use this ID in the Property element of your transaction message to identify the hotel.
String Yes
name The hotel's name. The name may contain a maximum of 200 characters. String Yes
address The street address of the hotel using free-form text. Separate each component of the address with a comma and enclose the address in quotes. For example, "1234 Billings Way, Redmond, WA, 98030".

Use this column only if you provide the address using free-form text; otherwise, use the address component columns such as addr1, city, and province. It's preferred that you to use the address component columns instead of using free-form text.
String Yes
addr1 The hotel's street address. For example, 1234 Billings Way. The address must be a physical street address and not a post office box or other mailing-only address. String Yes
addr2 Second street address line. String No
addr3 Third street address line. String No
city The name of the city where the hotel is located. String Yes
province The name of the state, region, or province where the hotel is located. String Yes
postal_code The address' postal code. String Yes
country The country where the hotel is located. Specify the country using the two-letter ISO 3116 country code. For example, use US for United States. String Yes
latitude The latitude of the hotel's geographical coordinates.

  • The latitude and longitude are required only if you don't specify phone. It's preferred that you specify both the phone and geographical coordinates.
  • The latitude must be in the range -90.0 through 90.0.
  • Use Location API or another GeoCoding tool to generate the coordinates from a street address.
Decimal No
longitude The longitude of the hotel's geographical coordinates.

  • The latitude and longitude are required only if you don't specify phone. It's preferred that you specify both the phone and geographical coordinates.
  • The longitude must be in the range -180.0 through 180.0.
  • Use Location API or another GeoCoding tool to generate the coordinates from a street address.
Decimal No
phone The main voice telephone number that customers use to contact the hotel. The number should be the front desk's phone number and not a central reservations phone number.

  • Use dashes, spaces, or parentheses in the phone number to make it easier to read. For example, use “610-222-3333” or “(610) 222-3333” rather than “6102223333”.
  • Specify only one telephone number; do not specify multiple numbers, such as 650-123-2222/33.
  • The telephone number may contain an extension of up to 7 digits. Precede extensions with one of the following abbreviations: "ext", "extn", and "x". For example, "408-555-1111x12345" or "408-555-1111 x12345".
  • The telephone number may not include alphabetical characters.
  • If the telephone number includes the country code, precede it with a "+". For example, “+65 6722-2323” for a number in Singapore where the country code is 65, or “+001 (408) 555-1111” for a number in the United States where the country code is 001.
String Yes


The address column and the addr, addr2, addr3, city, province, and postal_code columns are mutually exclusive. Specify either the address column or the address component columns. Specifying the address component columns is preferred.

Although you may specify either geographical coordinates or a telephone number, you should specify both to ensure a better chance of matching properties in Bing Maps.

The following shows an example header in CSV format. Separate all columns with a comma. Include only columns that contain values for at least one hotel.


After the header row, include a row for each hotel that you advertise. The feed must include listings for all your hotels— the feed process does not support partial updates. Do not include blank rows in your feed.

If a value contains a comma, you must surround the value with quotes. The following shows the contents of an example CSV file.

abc123,Great Ambers Getaway,1234 Porter Rd,Goldendale,WA,98234,US,47.694351,-122.451782,123-456-7890

What happens if the hotel's content changes?

If you change any of the hotel’s property values between feed runs (for example, its name, address, phone, etc.), Bing Ads may treat it as a new hotel property and create a new listing for it. If Bing creates a new listing, prior performance history for the old hotel remains available for up to 36 months. Note that the old hotel's bids and multipliers will not transfer to the new hotel entity.

If you remove a hotel and add it back in a later feed with the same property values as before, Bing treats it as a new listing. Also, the performance report will show it as two separate listings.

Next steps

Ask your account manager to import the feed file.

Be sure to also import your points of sale data. For information about creating your points of sale feed file, see Points of Sale Feed.

After Bing successfully imports your data and is able to match your hotels with properties in Bing Maps, you may begin sending your hotel pricing and availability data. For information, see Transaction Messages.