AgeGenderDemographicReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the AgeGenderDemographicReportRequest.

The attribute columns that you include in a report can affect how the statistics are aggregated. In other words the number of rows increase by a factor of the unique attributes. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

To see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report, see Report Data Retention Time Periods.

Syntax

<xs:simpleType name="AgeGenderDemographicReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="AdDistribution" />
    <xs:enumeration value="AgeGroup" />
    <xs:enumeration value="Gender" />
    <xs:enumeration value="EstimatedImpressionPercent" />
    <xs:enumeration value="EstimatedClickPercent" />
    <xs:enumeration value="EstimatedCtr" />
    <xs:enumeration value="Language" />
    <xs:enumeration value="EstimatedImpressions" />
    <xs:enumeration value="EstimatedClicks" />
    <xs:enumeration value="EstimatedConversions" />
    <xs:enumeration value="EstimatedConversionRate" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="AdGroupStatus" />
  </xs:restriction>
</xs:simpleType>

Values

Value Description
AccountId The Bing Ads assigned identifier of an account.
AccountName The account name.
AccountNumber The Bing Ads assigned number of an account.
AccountStatus The account status.
AdDistribution The network where you want your ads to show.
AdGroupId The Bing Ads assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AgeGroup The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+.
CampaignId The Bing Ads assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
EstimatedClickPercent The estimated number of times that an ad could be clicked by a particular age group or gender, divided by the total number of estimated clicks across the ad group (including estimated clicks for unknown age and gender demographics). The value is expressed as a percent from 0 - 100. This value is an estimate because the age and gender is not known for the entire audience.
EstimatedClicks The estimated number of times that an ad could be clicked by a particular age group or gender. This value is an estimate because the age and gender is not known for the entire audience.
EstimatedConversionRate The estimated number of the conversions that results in a sale or another measure of success to a particular age group or gender, divided by the estimated number of clicks by a particular age group or gender. This value is an estimate because the age and gender is not known for the entire audience.
EstimatedConversions The estimated number of conversions, which are the clicks that results in a sale or another measure of success, to a particular age group or gender. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. This value is an estimate because the age and gender is not known for the entire audience.
EstimatedCtr The estimated click-through rate (Ctr) as a percentage. The formula for calculating the estimated click-through rate is (estimated clicks / estimated impressions) x 100. This value is an estimate because the age and gender is not known for the entire audience.
EstimatedImpressionPercent The estimated number of impressions, or the number of times an ad could be served to a particular age group or gender, divided by the total number of estimated impressions across the ad group (including estimated impressions for unknown age and gender demographics). The value is expressed as a percent from 0 - 100. This value is an estimate because the age and gender is not known for the entire audience.
EstimatedImpressions The estimated number of times an ad could be served to a particular age group or gender. This value is an estimate because the age and gender is not known for the entire audience.
Gender The gender of the audience who might have viewed the ad, if known. Possible values are Male and Female.
Language The language of the country the ad is served in.

For possible values, see the Language column of Ad Languages. The language display name will be provided in the report e.g. English.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.

Remarks

Required Columns

The report must include the following columns, and one or more of the performance statistics columns. For more information, see Report Attributes and Performance Statistics.

Note

The TimePeriod column is required for all aggregation types except Summary.

Column
AccountName
AdGroupName
AgeGroup
Gender
TimePeriod

Requirements

Service: ReportingService.svc v12
Namespace: https://bingads.microsoft.com/Reporting/v12

Used By

AgeGenderDemographicReportRequest