GoalsAndFunnelsReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the GoalsAndFunnelsReportRequest.

The attribute columns that you include in a report can affect how the statistics are aggregated. In other words the number of rows increase by a factor of the unique attributes. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

To see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report, see Report Data Retention Time Periods.

Syntax

<xs:simpleType name="GoalsAndFunnelsReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="Keyword" />
    <xs:enumeration value="KeywordId" />
    <xs:enumeration value="Goal" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="Assists" />
    <xs:enumeration value="Revenue" />
    <xs:enumeration value="GoalId" />
    <xs:enumeration value="DeviceType" />
    <xs:enumeration value="DeviceOS" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="AdGroupStatus" />
    <xs:enumeration value="KeywordStatus" />
    <xs:enumeration value="GoalType" />
  </xs:restriction>
</xs:simpleType>

Values

Value Description
AccountId The Bing Ads assigned identifier of an account.
AccountName The account name.
AccountNumber The Bing Ads assigned number of an account.
AccountStatus The account status.
AdGroupId The Bing Ads assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
Assists The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal. Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
CampaignId The Bing Ads assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
Conversions The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
DeviceOS The operating system of the device reported in the DeviceType column.The possible values include Android, Blackberry, iOS, Other, Unknown, and Windows.If the operating system of the device cannot be determined or is not one of the operating systems that you can target, the value in this column will be Unknown. For time periods prior to July 15th, 2015, the value returned in the report will be Unknown.
DeviceType The device name attribute of a device OS target bid. The type of device which showed ads.The possible values include Computer, Smartphone, Tablet, and Unknown.
Goal The name of your event tracking or campaign analytics goal.
GoalId The Bing Ads assigned identifier of a goal.
GoalType The goal type.
Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Keyword The keyword text.
KeywordId The Bing Ads assigned identifier of a keyword.
KeywordStatus The keyword status.
Revenue The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

Available for accounts that are setup to use analytics with Bing Ads Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.

Remarks

Required Columns

The report must include the following columns, and one or more of the performance statistics columns. For more information, see Report Attributes and Performance Statistics.

Note

The TimePeriod column is required for all aggregation types except Summary.

Column
Goal
TimePeriod

Requirements

Service: ReportingService.svc v12
Namespace: https://bingads.microsoft.com/Reporting/v12

Used By

GoalsAndFunnelsReportRequest