Market Insights Alerts


These release notes describe functionality that may not have been released yet. To see when this functionality is planned to release, please review What’s new and planned for Market Insights. Delivery timelines and projected functionality may change or may not ship (see Microsoft policy).

Alerts is a service through which users can monitor the web for topics of their interest. Users can create an alert simply by typing in a topic they want to monitor and providing their email address. The alert is sent in the form of an email and will contain relevant news and key insights based on online searches and web activity. These could be new emerging competitors, customer issues, PR issues, things likely to go viral, increasing interest in specific products from customers, and more.

This service is the eyes and ears of business professionals to stay better informed about what’s happening in the online landscape related to their monitored topics, so they can rest assured that critical information related to their topics is delivered directly to their inbox.

Alert management settings

Users can customize the alert frequency (daily or weekly) as well as other preferences to suit their specific needs. Additionally, they can refine their search topic by providing granular details to make the news and insights even more tailored.


Initially, users can track what's happening with their products, brands, or companies in the United States only. The service currently focuses on news published in the United States and web activity by people in the United States.

Sample screenshot for an alert