Visually think through your product/feature/ scenario/solution before you begin writing. Here are some potential resources to leverage:
- Product specifications
- Whiteboard discussions
- Marketing materials
- Existing presentations (TechReady, TechEd, MCS, internal)
Create the standard visual language and representation and leverage those visual assets.
Create an internal poster
Get started on your "internal poster." A poster helps you think through your product visually, and can go on to become an external poster for customer use.
An internal poster can also become a series of videos.
Try to work through the diagram/poster/etc in waves
- Start with the layout and hierarchy: how will they read this? How will they logically follow my diagram?
- Then look at spacing, do items fit together with each other well? Do they logically make sense together?
- Then walk away and have a coffee or beer or three
- Then focus on color
- Then focus on font size (do these in any order, but this will help get the flow first, chrome later)
APEX Specific: Using Cloud and Enterprise symbols
Use a consistent, pleasant visual language using the Cloud and Enterprise Symbols at http://aka.ms/CnESymbolsINT internally and http://aka.ms/CnESymbols externally. Training available at http://aka.ms/CnESymbolsVideo
- White space is your friend
- Use a grid. Leave plenty of space between items, group like-minded items together and keep a little more space between items that don't go together.
- Font: use one font type.
- Sizes: stick to 3 font sizes AT MAXIMUM.
- Segoe UI Font. Posters use Segoe Pro
- Alignment – Top, Bottom, Center
Helpful hints for writers using symbols:
- Black outlines around boxes = not professional
- Colored background = more professional
- Colored background with washed out icon = most professional
- Metro look = white on colored background