Video Creation Workflows


TBD: Links need updating

The new workflow creates a video launchpage on either/both MSDN and TechNetThe launch page is not created in the Library, as was done in the past. A single video Library topic is maintained for a product with links out to the video launch pages (and transcripts)

The advantages to the new workflow are evident in the Path Analyses below. In brief, it streamlines the screencast creation process and improves the user success and satisfactionThe changes in the workflow allow us to be more nimble without sacrificing quality -- videos can be produced and released quickly and maintenance requires less effort and timeAnd our visitors get to the content they want quicker.

This workflow is also described below in flowchart format. This workflow will vary by personal preference and project. For instance, some people capture the screen first and write the script later.

Video Creation Flowchart

Creating videos, step-by-step

  1. Identify topic and create bug in VSTS.

    • Identify topic by monitoring internal and external community, speaking with Dev team members, identifying holes in content.
    • Get approval from manager.
  2. Write script. Read script to self while using the tool to ensure it matches

  3. Send script out for review. Having script approved before you begin recording and editing saves time later!
  4. Capture screen using Camtasia or other tool.
  5. Record audio. In some cases, record audio and capture screen at the same time.
  6. Edit and produce video using Camtasia or other tool. (Optional), level audio using Audacity or Levelator.
  7. (Optional, but highly recommended) Create closed captions and/or transcripts

    • Create your native language closed captions with Camtasia and/or use InterTitler to request closed captionss in 1 or more languages.
    • Create your native language transcript from a script of from Camtasia and/or use InterTitler to request transcript in 1 or more languages.
  8. Upload video to MSVideo tool to CYA.

    • Assign reviewers and approver.
    • Collect feedback
    • Get approval. The MSVideo tool simplifies the approval process
  9. (optional) Create thumbnail.

  10. Save all video files to CSI share. Upload video and thumbnail, zipped Camtasia project, transcript and caption files if you have them

    If NOT publishing to MSDN/TechNet, skip to # 12.

  11. If publishing to MSDN/TechNet:

    1. Submit bug to STO using mscomwebsites or using VSTS/TFS and the TechNet and MSDN Global database, OR

      Submit ticket to CSI Helpdesk and they will publish the video for you

    2. Work done by TechNet folks:

      • Upload video to Bing
      • Clone into many different downloadable formats
      • Create launch page on TechNet
      • Add to flipbook/control
      • Add to rotator page
      • Add to SQLServer RSS feed
      • Add tags
      • Add Related Videos
      • Add closed captions (if provided by you)
      • Add transcripts (if provided by you), related topics, etc…
      • Push live after approval
      • Enable for feedback, comments, ratings, metrics
    3. DxStudio

      • Add title and link to video in video topic

      • Set topics to closed captions -1 for Publish

    4. Publicize and get lots of visitors

      • Add to wiki, contact bloggers, request tweets
      • Get referrer links added
      • Add to YouTube
      • etc
    5. Manage, edit, update by submitting bugs via //mscomwebsites

    If publishing to YouTube or Showcase

  12. To have your video published, submit a HelpDesk ticket via TechEase

    1. Publicize and get lots of visitors

      • Add to wiki, contact bloggers, request tweets
      • Get referrer links added
      • Add to YouTube
      • etc
    2. Manage, edit, update via TechEase

The changes include:

  1. Videos launching automatically within the landing page (not implemented).

    • This gets the user to the video faster – she completes the task faster, eliminating up to 3 clicks
    • User can make a quicker decision whether this is the ‘right’ content for her (to continue watching video or stop it)
    • User can read through landing page while TechNet musical intro runs, and gather more information about the video and topic in general(keep her busy so she won’t get impatient waiting for the video to start and the musical intro to end)
    • Improves navigation, with one click user is back where she started
  2. Transcript is viewable while watching video -- in the form of a written topic and/or in the form of closed captions

    • Solves transcript ‘hosting’ problem – and elminates one reliance on Library launch pages
    • Video and transcript (and Related Content and Resources) all available from single page - launch page
    • Because transcript opens within launch page, a single navigation path is retained for the user (less likely to get lost or to get confused by too many open windows).
    • Transcript exists as a stand-alone file, without the need to incorporate it into the Library or have it hosted within the TechNet structural hierarchy
  3. Link to Related Content and/or Additional Resources is auto-generated and is Above The Fold (ATF)

    • Improves likelihood of success – landing page has ATF links to Additional Resources. If the video doesn’t satisfy the user, hopefully one of the links we provide will.
    • On Library launch pages and on old landing pages these links were hidden in right rail at the bottom of page. Promoting them to main rail ATF increases likelihood they will be seen and used.


These articles and web sites contain almost everything you need to know to get started creating videos. They also provide information for the more experienced video creator